Jumpin’ June Smackdown – Day 2: Pimp Facebook

Now that you know what your people want, it’s time to get to WERK. The thing here is, you do NOT want to ask people what they want and then take 6 months to a year creating the answer/solution.

Time moves fast on these here Internet streets, so if you want folks to buy from you, you gotta give them what they want … fast. And social media is the perfect place to do that.

And that brings us to Day 2: Pimp Facebook.

Let’s look at a scenario:

Suzy has a bunch of ideas about an online course. She followed the steps I shared during yesterday’s broadcast and is ready to move forward with creating the online course. Now, Suzy has two choices. She can either:

  1. Spend weeks creating every detail of the course and promote the course when she has the presentation, workbooks and whatever else completed.
  2. OR she can promote the course today and get some sales FIRST before she wastes time creating stuff people want, but aren’t willing to invest in.

Soo, what should Suzy do? We’ll talk about it this afternoon.

Watch me LIVE here to hear the inside scoop on how to use Facebook to get people to buy what they said they wanted.

WIN Assignment #2: Pimp Facebook

You killed yesterday’s assignment! So today, after you watch today’s broadcast, all I want you to do is drop in the Facebook Group and share how you feel about the Jumpin’ June Smackdown so far.

Are you learning valuable tips? Are you overwhelmed? Are you ready to rock and roll and rake in some leads and clients this month?

Drop us a note on the DAY TWO post and spill the tea.

See ya at 3 p.m. EDT!

Apryl B.

Jumpin’ June Smackdown – Day 1: Give the People What They Want

Let me start with a statement you’ll need to remember for the rest of your biz journey: 

You cannot create digital products, online courses and services in a bubble.

This means, if you want people to invest in your stuff, you gotta give them what they want. And the only way to find out what they want is by listening to them.

With social media, this is soooo easy to do. But most folks don’t take advantage of the prospects who follow them every single day. They’re too busy sharing memes, funny videos and ha-ha moments rather than posting with the purpose to engage potential buyers. We’ll get more into that in the coming days, but for now, please know this:

The whole point of social media is being “social.” This means, you talk AND listen. You listen when your audience says they’re struggling with something. You listen when your audience says they’re excited about something. And you listen enough to create the ANSWER to their struggles and the SOLUTION to their long-term success.

Now, some “gurus” will tell you to send out surveys asking your audience about their struggles and create products and services from there. That can work, but what happens when the respondent has trouble articulating her struggle? Or she has no idea what she wants?

Watch today’s LIVE broadcast for the answer on how to give people what they want without wasting time trying to decipher their survey responses.

WIN Assignment #1: Channeling your peeps

For today’s assignment, I want you to put yourself in your clients’ shoes. Why do they buy what they buy? What have you seen them buy? What are they saying they’re struggling with?

Write down everything you come up with – this is called product/service brainstorming and should be one of the first things you do before creating ANYTHING.

Drop your TOP idea in the comments under today’s post so my team and I can help you create an irresistible product angle. So if you’ve been struggling with titles and product direction – this is the time to get some help … for FREE.

Want to get the juicy tips delivered straight to your inbox? Accept the 3-Day Jumpin’ June Challenge here: 

http://thecopycloset.com/junejump/

3 Business Lessons Everybody Can Learn from New Edition

First off, let me say I am a huge New Edition fan. I have all their albums. Had posters of the group covering all four walls of my childhood bedroom. And when I saw them again in concert a few years back, I shrieked just as I did the first time I saw them perform when I was 12 years old. 

Yes, I love me some New Edition. Now, if you’re NOT a fan, you may have no idea BET aired a 3-day epic movie event, The New Edition Story, where they take viewers through the triumphs and tribulations of five harmonious boys whose sole goal was to “make it out the projects.”

Now, as a kid, I sang every word in their hit songs: “Popcorn Love,” “Candy Girl,” “Mr. Telephone Man,” and the list goes on and on. But what I didn’t realize was the behind-the-scenes turmoil (at times self-inflicted) these boys went through to “make it out the hood.”

And all that craziness bubbled up to the surface as I watched The New Edition Story. You see, as an ambitious entrepreneur, my soul screamed when the camera zoomed in on the $1.87 check they had to split 5 ways after their first tour.

My heart ached when Michael Bivins busted into the executive boardroom at MCA Records only to discover their record deal was with their deceitful manager, Gary Evans. And tears ran down my face when these hard-working teenagers were forced to vote their bandmate and friend Bobby Brown out of the group due to his tumultuous behavior.

Now knowing a bit of the backstory that has Twitter buzzing, let me break down 3 business lessons I learned from watching The New Edition Story:

1. Reading is fundamental.

Sorry, New Edition moms. Allowing your sons to make a deal to “sang their little hearts out” for $500 apiece and a Betamax (an old school videocassette recorder) each was just ludicrous. As kids, they likely would’ve signed the deal for 10 Snickers and a moped each. But you – the New Edition mama bears should have read the contracts. Hired a lawyer. Or talked to somebody – anybody in the neighborhood who knows about business.

Any move would have been better than the one you made – signing your sons’ souls over for a quick buck and an at-home movie player. Now, I know we can all pass judgment after the fact and none of us have walked in your shoes, but mamas, you did the same thing all over again with the second manager.

And that takes us to lesson #2 …

2. Lessons ain’t cheap.

I give you the mistake of signing the first contract. The boys were amped about being stars. Their mamas were excited about leaving the projects. And excitement was in the air. But baby, when the second manager, Gary walked in the apartment holding that briefcase with nothing but stacks on stacks of expense reports and NO money – I didn’t think he was going to make it out that apartment – at least not fully intact.

But real talk … it wasn’t Gary’s job to protect a family that had already been burned by the music industry once before. You see lessons ain’t cheap and that $1.87 check New Edition’s first manager expected the group to split 10 ways – between each group member AND their mamas – was one of the most expensive lessons the group should’ve learned.

Only it wasn’t. because they got hit over the head with an even more expensive lesson the following year. So for that, I don’t blame the manager. I don’t blame the record label. Heck, I really don’t even blame New Edition because they were still babies. Sorry mamas, this one is on you again.

3. The business world is full of hustlers and liars.

As an entrepreneur, I know business folks streeee-eeetch the truth. So when I saw Michael Bivins finally ask the right questions and handle group business, I was throwing up all types of fist bumps and high fives.

You see, in business, the only intentions you can account for are your own. Now, I’m not saying you need to be your own accountant, lawyer, manager or business adviser, but you surely better have some knowledge of how business works.

For example, writing is my talent. Now, as a business owner, I can’t just sit at my keyboard banging out spine-tingling sentences day after day. I also need to know the business side of my talent so my bank account ain’t sitting on empty every single month.

Same thing goes for entertainers. You don’t have the luxury to hop on stage, belt out beautiful tunes and go to sleep. Do that and you’ll wake up broke.

Let me bottom line this for you:

In this wonderful world of business, having talent is cool, but if you want to keep your bank account happy, you better get you some business knowledge.

Want to turn your talent into a profitable business? Stretch forth your fingers and click here to find out how I can transform your website into a cash-generating machine.

ABOUT THE AUTHOR

Apryl Beverly, The Million-Dollar Word Stylist ™ crafts compelling copy that has generated over $7 million in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands.

Known for her “tell-it-like-it-is” writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).

Her second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl’s work has also been featured in The Huffington Post, YFS Magazine, and other notable online and print publications.

Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging skills.

R.I.P. Revenue – FIVE Ways Your Website Is Killing Your Sales

Investing in a website is one of the first things 85% of all entrepreneurs do when starting a business. Whether they pay a designer/developer to create it or they take a stab at creating it themselves, they’re still investing time and money into the process. 

The bottom line is: Having a website is a great thing, and most entrepreneurs recognize that. You see, a website puts your brand in front of the people who need your products and services, no matter where they are in the world. It secures your online real estate, so people know you have a service or product available for sale. And it serves as your “digi-home” – the place from which you deliver incredible content and serve your audience.

Now, the problem comes in when entrepreneurs ONLY focus on creating a “pretty” website and slapping up any old words on the pages without considering how powerful words can be in attracting the RIGHT people to their brands. Of course, the bottom line here being so they can realistically generate the cash they need and want.

What this means is, if you’re doing any of these FIVE things, you may as well say R.I.P. to your revenue because you’re allowing your website to murder any chance you have of making sales.

1.  Starting your website with “Hi, my name is …” or “Welcome to my ______.”

You see, these are wimpy words that do nothing to let browsers know what you can do for them. And if you want them to stick around on your site, you need to tell them how you can help them in a few seconds. Phrases like this waste precious time and space.

2.  Talking all about you.

Real talk … people only want to know the things about you that demonstrate how you can help them. For example, do you really need to tell folks you spent 10 years working as a chef when you’re selling life coaching services? Now, your audience would likely love to hear that if you’re health coach.

The point is to make sure you share relevant information because going on and on about your life story is a surefire way to get folks racing AWAY from your website.

3.  Using wimpy words.

In addition to wanting to know how you can help them, people also want to trust you CAN help them. Using dull, wimpy phrases like “I believe,” “I think,” and other confidence-sucking content tells browsers you’re not the right one to deliver the service.

4.  Hiding behind the “business.”

I’m sure you’ve heard the phrase, “people do business with other people.” You see, when folks land on your website, they want to “converse” with the person/team who can solve their issues.

So, when you flood your website with third-person speak, you come across as standoffish and cold.

For example, would you walk up to someone, start talking and refer to yourself as “she?” Likely not. And just like in a face-to-face conversation, having that type of “welcome” on your website will surely have browsers looking for the nearest exit.

5.  Your service sucks.

I wish I didn’t have to be blunt here, but it’s the truth. You can have the best products and services ever, but if you link to a questionnaire that doesn’t work or you never respond when people take the time to complete your Contact Us form, you’re kissing sales goodbye.

So, how’d you do? If you’re not committing any of these website crimes, congratulations your revenue will live on forever. Now, if you’re committing one or more of these deadly website sins, click here to find out how I can help you turn things around.

ABOUT THE AUTHOR

Apryl Beverly, The Million-Dollar Word Stylist ™ crafts compelling copy that has generated over $7 million in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands.

Known for her “tell-it-like-it-is” writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).

Her second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl’s work has also been featured in The Huffington Post, YFS Magazine, and other notable online and print publications.

Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging skills.