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If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.
Look, I’m a big tease.
Especially in email.
Really you have to be an almost obnoxious tease to get people to click.
And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.