I asked a simple question in a few Facebook groups the other day …
“How long should a sales page be?”
I got responses ranging from as long as it takes to sell the product to it depends on the price to I have no idea.
Now here’s the answer:
It depends on the amount of your offer. Your sales page should include enough of the RIGHT words to propel the reader into action. (Yep, they got that one right – I hang out with a ton of smarty pants folks :))
For example, let’s say you’re selling a $75 mini-course on how to sell shoes online. You have a few videos, worksheets and that’s it. Now, you don’t need 50 pages of text to sell a $75 product.
You’d literally kill folks with your words. And NOT in a good way.
Second, it depends on your audience. Selling to a bunch of ice-cold folks who barely know your name? (You may want to rethink doing that, but that’s for another email.) You’ll need more words to get them to part with their moolah.
Third, it depends on what type of product you’re selling. Is it a “gotta-have-it” or a “need-it-in-my-life”?