101 Magic Words Guaranteed to Instantly Make You a Better Sales Writer

You see, words can hurt. They can move you from bawling your eyes out to trembling with excitement to bursting into a rage and hurling a shoe across the room. The emotional triggers of certain words are evident in great novels, movies and music, but the power of words leaps far beyond storytelling.

When you write emails, sales pages and website copy that makes people feel something, you’re more likely to get them to do something.

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Are Your “Killer” Headlines Killing Your Sales?

Got a great question the other week:

“Apryl, how can I write ‘killer’ headlines?”

Frankly, this is one of most frequently asked questions copywriters get.

After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.

So let’s have a little informal “challenge.”

Read the following email subject lines and try to guess which one had the highest open rate:

Shake what your mama gave ya
Free writing help
Why do we use swear words

Advertising critics would say:

How to Respond When You’re Asked About Price

One of the most effective ways to approach the pricing question is with the assumption the prospect on the phone with you will – right out the gate – be shaking her head and saying to herself, “this chick is a lunatic if she thinks I’m paying that!” when you reveal your price.

In other words, with every benefit you toss out there, just assume she will object to the price.

She might want to just pay what you’re asking and get started with the project (if you’ve targeted your market right and have copy that sings the value of your offering).

But chances are she’ll have sticker shock.

And yet, there’s a special way of selling to skeptics like this that prevents them from running for the hills when you reveal your price.

This Two-Letter Word Can Change Your Life Forever

“No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar.

Soooo why is it so darn difficult for us to let this tiny word fall from our lips or onto the page? According to social psychologist Susan Newman, Ph.D., “most people have a hard time turning down requests.”

7 Timeless Tips for Persuasive Writing

So you just met your dream prospect at a networking event. And you heard the angels sing when he said, “send me the details!”

But now what?

Follow these 7 timeless persuasive writing tips to land your next client.

Tip #1: Be Persuasive

My No. 1 tip for persuasive writing is making the content about the prospect, not you as the awesome service provider.

Always start off your letter, email or other business communication with details on what the prospect will gain by hiring you.

People are selfish. So if your writing focuses on “me, me, me” you’re sure to lose your reader’s attention … fast!

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