How Long Should a Sales Page Be?

I asked a simple question in a few Facebook groups the other day …

“How long should a sales page be?”

I got responses ranging from as long as it takes to sell the product to it depends on the price to I have no idea.

Now here’s the answer:

It depends on the amount of your offer. Your sales page should include enough of the RIGHT words to propel the reader into action. (Yep, they got that one right – I hang out with a ton of smarty pants folks :))

For example, let’s say you’re selling a $75 mini-course on how to sell shoes online. You have a few videos, worksheets and that’s it. Now, you don’t need 50 pages of text to sell a $75 product.

You’d literally kill folks with your words. And NOT in a good way.

Second, it depends on your audience. Selling to a bunch of ice-cold folks who barely know your name? (You may want to rethink doing that, but that’s for another email.) You’ll need more words to get them to part with their moolah.

Third, it depends on what type of product you’re selling. Is it a “gotta-have-it” or a “need-it-in-my-life”?

101 Magic Words Guaranteed to Instantly Make You a Better Sales Writer

You see, words can hurt. They can move you from bawling your eyes out to trembling with excitement to bursting into a rage and hurling a shoe across the room. The emotional triggers of certain words are evident in great novels, movies and music, but the power of words leaps far beyond storytelling.

When you write emails, sales pages and website copy that makes people feel something, you’re more likely to get them to do something.

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Are Your “Killer” Headlines Killing Your Sales?

Got a great question the other week:

“Apryl, how can I write ‘killer’ headlines?”

Frankly, this is one of most frequently asked questions copywriters get.

After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.

So let’s have a little informal “challenge.”

Read the following email subject lines and try to guess which one had the highest open rate:

Shake what your mama gave ya
Free writing help
Why do we use swear words

Advertising critics would say:

How to Respond When You’re Asked About Price

One of the most effective ways to approach the pricing question is with the assumption the prospect on the phone with you will – right out the gate – be shaking her head and saying to herself, “this chick is a lunatic if she thinks I’m paying that!” when you reveal your price.

In other words, with every benefit you toss out there, just assume she will object to the price.

She might want to just pay what you’re asking and get started with the project (if you’ve targeted your market right and have copy that sings the value of your offering).

But chances are she’ll have sticker shock.

And yet, there’s a special way of selling to skeptics like this that prevents them from running for the hills when you reveal your price.

This Two-Letter Word Can Change Your Life Forever

“No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar.

Soooo why is it so darn difficult for us to let this tiny word fall from our lips or onto the page? According to social psychologist Susan Newman, Ph.D., “most people have a hard time turning down requests.”