Any of these online marketing “guru” tales sound […]
If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.
Look, I’m a big tease.
Especially in email.
Really you have to be an almost obnoxious tease to get people to click.
And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.
I asked a simple question in a few Facebook groups the other day …
“How long should a sales page be?”
I got responses ranging from as long as it takes to sell the product to it depends on the price to I have no idea.
Now here’s the answer:
It depends on the amount of your offer. Your sales page should include enough of the RIGHT words to propel the reader into action. (Yep, they got that one right – I hang out with a ton of smarty pants folks :))
For example, let’s say you’re selling a $75 mini-course on how to sell shoes online. You have a few videos, worksheets and that’s it. Now, you don’t need 50 pages of text to sell a $75 product.
You’d literally kill folks with your words. And NOT in a good way.
Second, it depends on your audience. Selling to a bunch of ice-cold folks who barely know your name? (You may want to rethink doing that, but that’s for another email.) You’ll need more words to get them to part with their moolah.
Third, it depends on what type of product you’re selling. Is it a “gotta-have-it” or a “need-it-in-my-life”?
You see, words can hurt. They can move you from bawling your eyes out to trembling with excitement to bursting into a rage and hurling a shoe across the room. The emotional triggers of certain words are evident in great novels, movies and music, but the power of words leaps far beyond storytelling.
When you write emails, sales pages and website copy that makes people feel something, you’re more likely to get them to do something.
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Got a great question the other week:
“Apryl, how can I write ‘killer’ headlines?”
Frankly, this is one of most frequently asked questions copywriters get.
After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.
So let’s have a little informal “challenge.”
Read the following email subject lines and try to guess which one had the highest open rate:
Shake what your mama gave ya
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Why do we use swear words
Advertising critics would say: