Got a great question the other week:
“Apryl, how can I write ‘killer’ headlines?”
Frankly, this is one of most frequently asked questions copywriters get.
After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.
So let’s have a little informal “challenge.”
Read the following email subject lines and try to guess which one had the highest open rate:
Shake what your mama gave ya
Free writing help
Why do we use swear words
Advertising critics would say: