How to Respond When You’re Asked About Price

One of the most effective ways to approach the pricing question is with the assumption the prospect on the phone with you will – right out the gate – be shaking her head and saying to herself, “this chick is a lunatic if she thinks I’m paying that!” when you reveal your price.

In other words, with every benefit you toss out there, just assume she will object to the price.

She might want to just pay what you’re asking and get started with the project (if you’ve targeted your market right and have copy that sings the value of your offering).

But chances are she’ll have sticker shock.

And yet, there’s a special way of selling to skeptics like this that prevents them from running for the hills when you reveal your price.

This Two-Letter Word Can Change Your Life Forever

“No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar.

Soooo why is it so darn difficult for us to let this tiny word fall from our lips or onto the page? According to social psychologist Susan Newman, Ph.D., “most people have a hard time turning down requests.”

7 Timeless Tips for Persuasive Writing

So you just met your dream prospect at a networking event. And you heard the angels sing when he said, “send me the details!”

But now what?

Follow these 7 timeless persuasive writing tips to land your next client.

Tip #1: Be Persuasive

My No. 1 tip for persuasive writing is making the content about the prospect, not you as the awesome service provider.

Always start off your letter, email or other business communication with details on what the prospect will gain by hiring you.

People are selfish. So if your writing focuses on “me, me, me” you’re sure to lose your reader’s attention … fast!

Click now to get the other 6 tips and a BONUS!

How to Know if You Need a Copywriter or a Lawyer Who Practices Copyright Law

I was asked to speak at a local entrepreneurship event – one of Cleveland, Ohio’s most notable conferences. Our panel discussion was fun, amusing and full of “real talk” from women business owners who are finding success.

Anyway, here’s the good part:

After the event, attendees were lined up to hear more about my business. I had already talked to 10 or so folks when bright-eyed Carmen sat across from me and said:

“I wrote a brilliant book that’s going to change the world, but I’m worried someone will swipe my story. What can I do?”

That’s when I had to explain that a “copywriter” has nothing to do with a “copyright.”