We previously talked about the importance of consistent and frequent business blogging to build your company’s brand. Today, we’re going to discuss the benefits of business blogging.
Why should I start a business blog?
According to a Business2Community.com article, “How Blogging Helps Companies Generate Leads Online: The Date Speaks,” B2B and B2C companies that publish blog posts generate considerably more leads per month than those that don’t blog.
According to the article, B2B company blogs generate about 67 percent more leads. B2C companies get 88 percent more leads. Overall, businesses that share blog posts have 55 percent more website traffic.
What are the benefits of business blogging?
Below we identify three primary benefits of starting a business blog.
1. Drives website traffic
The Business2Community.com article goes on to state that the more blogs you post, the more indexed pages you’ll have for search engines to show in their results. This will substantially help your search engine page rankings.
As a result of the Google Panda update in 2011, search engines now favor fresh, original content. The more original content you share via posts, the more you’ll be “rewarded” by search engines with higher page rankings.
2. Increases brand interest
Blogging creates a snowball effect of higher page rankings, more online visibility and, eventually, more leads and sales. The more you blog over time, the more people will start to see mention of your brand. This, in turn, creates interest in your products and services.
3. Builds credibility
It’s something about seeing online articles that makes us identify the authors as credible resources. This human tendency works in your best interest.
The more free tips and advice you share via your business blog, the more people will start to think you really know what you’re talking about. They’ll return to your website often for recommendations and tips. The ultimate goal is to build a strong contact list that you can eventually convert from leads to clients.
What’s the Word: Studies show that building a business blog can have a positive effect on your brand. However, frequency and consistency are important for the success of your blog. Be sure to create a blogging schedule that will be comfortable for you to maintain.