Investing in a website is one of the first things 85% of all entrepreneurs do when starting a business. Whether they pay a designer/developer to create it or they take a stab at creating it themselves, they’re still investing time and money into the process.
The bottom line is: Having a website is a great thing, and most entrepreneurs recognize that. You see, a website puts your brand in front of the people who need your products and services, no matter where they are in the world. It secures your online real estate, so people know you have a service or product available for sale. And it serves as your “digi-home” – the place from which you deliver incredible content and serve your audience.
Now, the problem comes in when entrepreneurs ONLY focus on creating a “pretty” website and slapping up any old words on the pages without considering how powerful words can be in attracting the RIGHT people to their brands. Of course, the bottom line here being so they can realistically generate the cash they need and want.
What this means is, if you’re doing any of these FIVE things, you may as well say R.I.P. to your revenue because you’re allowing your website to murder any chance you have of making sales.
1. Starting your website with “Hi, my name is …” or “Welcome to my ______.”
You see, these are wimpy words that do nothing to let browsers know what you can do for them. And if you want them to stick around on your site, you need to tell them how you can help them in a few seconds. Phrases like this waste precious time and space.
2. Talking all about you.
Real talk … people only want to know the things about you that demonstrate how you can help them. For example, do you really need to tell folks you spent 10 years working as a chef when you’re selling life coaching services? Now, your audience would likely love to hear that if you’re health coach.
The point is to make sure you share relevant information because going on and on about your life story is a surefire way to get folks racing AWAY from your website.
3. Using wimpy words.
In addition to wanting to know how you can help them, people also want to trust you CAN help them. Using dull, wimpy phrases like “I believe,” “I think,” and other confidence-sucking content tells browsers you’re not the right one to deliver the service.
4. Hiding behind the “business.”
I’m sure you’ve heard the phrase, “people do business with other people.” You see, when folks land on your website, they want to “converse” with the person/team who can solve their issues.
So, when you flood your website with third-person speak, you come across as standoffish and cold.
For example, would you walk up to someone, start talking and refer to yourself as “she?” Likely not. And just like in a face-to-face conversation, having that type of “welcome” on your website will surely have browsers looking for the nearest exit.
5. Your service sucks.
I wish I didn’t have to be blunt here, but it’s the truth. You can have the best products and services ever, but if you link to a questionnaire that doesn’t work or you never respond when people take the time to complete your Contact Us form, you’re kissing sales goodbye.
So, how’d you do? If you’re not committing any of these website crimes, congratulations your revenue will live on forever. Now, if you’re committing one or more of these deadly website sins, click here to find out how I can help you turn things around.
ABOUT THE AUTHOR
Apryl Beverly, The Million-Dollar Word Stylist ™ crafts compelling copy that has generated over $7 million in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands.
Known for her “tell-it-like-it-is” writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets).
Her second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl’s work has also been featured in The Huffington Post, YFS Magazine, and other notable online and print publications.
Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging skills.