5 Secrets to Building an Online Community of Crazy-Loyal Fans

We’re continuing our discussion on reaching celebrity-style customer loyalty with a conversation on building an online community of amazing followers. building an online community

There is yet but one thing standing in the way of you making millions and reaching Justin Bieber status. And that’s building an online community. Sure, most of us can tell you exactly who we’re looking to buy our products and services, but actually connecting with the right audience is an entirely different story.

Start Your VIP Email List

Everyone loves feeling like very important people (VIPs). That’s why we join clubs, pay extra cash to walk the red carpet and sit in a cramped section of the club behind a velvet rope.

If you have any customers or business contacts at all, you have a VIP list … you just need to know what to do with it. Build your online community by treating your “peeps” like royalty. Every customer and business contacts are prime candidates to receive special offers and information via email from an industry expert – that would be you.

Collect email addresses on your website, social media sites and in-person. For example, if you’re at a networking event, you could say something like, “hey I send out weekly articles on small business marketing I know you could use, can I add you to my mailing list?” And, you have started your journey in email marketing.

Spread the Word

Whether you have an email list of one or 100,000, it’s important that you share good content on a consistent basis. Don’t send one article today and the next in six months. Set a schedule and stick to it.

Also, remember every connection with clients and contacts is a representation of your brand. So you’ve got to look good! Get a professional to design an email template that matches your website for brand consistency.

Get Some Online Love

Nope, we’re not talking about Match.com or Christian Singles, we’re talking about building an online community of fans who will ‘like,’ retweet and otherwise show their love for you online.  They key here is to say something worth sharing. Be conversational, funny and informative.

Give Some Online Love

Do you like controlling conversations? This is a good characteristic in some situations, but in social media, you need to focus on engaging in, not controlling the discussion.

Social media marketing etiquette says you should give love when you receive love and simply give without expecting to receive. Now, I’m not suggesting you share tweet for tweet or meaningless Facebook posts. I’m saying, don’t do all the talking. See something juicy your audience will love? Share it and give credit.

Be Patient

While it may seem Justin Beiber, Nicki Minaj and others reach overnight stardom, that’s not the case. These celebrities were on their grind for years before they became the household names they are today, we just didn’t see their behind-the-scenes hustle. So, be patient, your hard work will pay off very soon.

What’s the Word: Building an online community of loyal customers takes time and dedication. Get on your grind, stay true and focus on sharing amazing content and you’ll reach superstar status in no time.

3 Secrets to Reaching RnB Artist Fan Loyalty without Singing a Note

Wouldn’t it be great to have fan loyalty like R&B artists? Fans who will share your content, say wonderful things about you and buy whatever you sell.

fan loyalty

Old school R&B superstars like Jagged Edge and Avant have huge fan bases who are loyal, and let’s be honest, a little crazy (even though they are mostly well into their 30s.)

These artists aren’t in heavy rotation on the local radio stations or highly promoted by their record labels like Beyonce’ or Trey Songs, yet they continue to tour the world and perform for sold-out crowds.

Fans of these R&B crooners (myself included) will support nearly everything they do … buy every album, go to their concerts, answer trivia questions on social media, etc.

Hey, I flew from Cleveland to Atlanta for a Jagged Edge/Avant concert, sat outside for hours in 90 degree-heat and spent several hours in bumper-to-bumper traffic leaving the show.

But guess what, it was all worth it because I got a chance to talk to my favorite member of Jagged Edge, Brian Casey.

Ok, back to the wonderful world of fan loyalty.

So wouldn’t it be amazing if your customers were just as loyal? Spreading your content, saying great things about your products and services and recommending you every chance they get …

What’s the Secret?

Before I spill the tea, let me tell you that it’s not just about the talent or music. Sure talent and great songs have played a major role in the success of R&B artists like Avant and Jagged Edge, but real fan loyalty is inspired by much more.

So what makes the fans of these R&B crooners so fanatic after all these years? Quite simply, they identify with these artists.

For example, Jagged Edge is a rough-around-the-edges, Timberland-wearing male group from Atlanta that sings love songs. When they hit the radio, their persona was much different from suit-wearing likes of New Edition.

We appreciated them then because we could relate to their experiences (not many folks walking the streets with glittery suits on like New Edition) and now we continue to listen because their music has created memories for us – our first dance, kiss, etc.

Be Likeable

Show customers that you’re relatable by letting your human side shine through. I know what you’re thinking … easier said than done. But actually it’s easier than you think.

First, stop using words like “cutting-edge,” “best-of-breed,” “mission-critical,” etc. People buy from people and words like these sound robotic and unnatural. Be likeable by conversing with your customers without all the buzzwords.

Be the Solution

Second, find out the problems your audience face and offer solutions. Now, you can’t and won’t be the solution for everyone, that’s why it’s important to identify your audience. Solve problems for those who want and need your help.

Back Up Your *Ish

Lastly, and this is a big one ­– back up your *ish with damn good customer service. Ever hear you should never “make promises you can’t keep?” Try to always keep your word with customers. We understand things come up, but your word is your brand – and if customers can’t rely on your word, then how can they trust the quality of your products or services?

What’s the Word: We all wish we could reach celebrity status when it comes to fan loyalty. While we all can’t be R&B artists, by following these steps, we can build irresistible, memorable brands that our audiences will love and trust for years to come.