If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.
Look, I’m a big tease.
Especially in email.
Really you have to be an almost obnoxious tease to get people to click.
And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.
Say you’re selling a business coaching program about helping folks ditch their 9 to 5 gigs.
“I want to tell you about this fantastic new program I’m selling to help you ditch your day job.”
“I just learned about this great new way to ditch your day job and make a ton of money. I could almost kick myself for not having thought of it sooner. It’s fast, it’s simply and it costs nearly nothing to use it. And I reveal all the details about what it is and how it works at …”
See the difference?
The key is to NOT make it obvious you’re sending them to a “sales” page or a boring old blog post.
Only about 5% of the total potential buyers – the folks who want any and everything on the subject, no matter what it is or what it costs – will click the link after you’ve told them everything that’s waiting on the other side.
To get more sales, you should test teasing them with the promise of more details and make it worth their while to click and go to your sales pitch.
In other words:
Show them just enough of the good stuff to get them to want more.
Then let what’s behind the click — your sales page or blog post “bring home the bacon.”
I recently got my shut-in self outta my writer’s cave and into a movie seat on a weekday to see Magic Mike XXL.
There were about 10 of us there.
(Give or take.)
Magic Mike (Channing Tatum) and his crew of “road trippin’ strippers” striptease their way to a male entertainers convention to prove they still “got it.”
Along the way, they take full advantage of every opportunity to please their audience.
And this is where it gets good.
You see they didn’t care if the women were short, tall, fat, skinny, Black, white or purple …
Their only goal was to create the fantasy.
And that’s just for starters.
In doing so, they treated each woman like a Queen and gave her, if even for a few minutes, what she was missing in her life …
Love. Passion. Intimacy. Sex appeal.
Okay, so what? Here’s what …
That’s how each of your loyal followers should feel – like royalty.
Each one should feel like you’re dialed into their pain, frustrations, fears, fantasies, and sleepless nights.
If you’re not doing that …
There’s really no way you can capture the hearts, minds AND pockets of your ideal clients.
What’s the secret to doing it?
I share this type of stuff with my CopyCloset members, so I can’t give away the answer for free.
But I can tell you 3 things you’re probably doing that’s pushing your ideal clients away, rather than capturing their hearts, minds AND pockets:
1. Trying to sell to everybody and their mamas
People want products and services that solve their specific problems. Nobody really wants a “one-size-fits-all” solution because in business, there’s truly no such thing. There’s an old saying in the business world:
When you talk to everybody … nobody hears you.”
Stick it on your wall. Remember it. Live by it.
2. Doing too much too fast
Running a business requires building relationships … and, of course, making sales. While most of us want to cut straight to the selling part, there’s an art and science to this.
Would you walk up to a hot guy and kiss him before even asking his name?
So why on Earth would you think it’s okay to friend someone on Facebook and immediately send them an unsolicited message about your products and services?
Can you see what type of business the person runs?
Does she really even need your service?
Figure these things out before you go in for the “kill.”
3. Being a “giveaway artist”
On the flip side of No. 2, you cannot expect to have a thriving business being a “giveaway artist.”
Someone who is great at giving.
But sucks at selling.
If this is you, I strongly suggest you find a way (like I did) to sell in a way that feels more like giving value than selling to you.
So here’s the bottom line on asking for the sale:
You simply cannot give away everything until you find yourself living in a box and bumming change off folks …
But you can give value so your loyal followers realize the benefit of investing in you.
And that’s all for today. Love this post? Mosey down to that hot, little link below and join us for weekly copywriting secrets and infotainment emails. (I can’t guarantee we’ll talk about Channing Tatum every week, but you’ll be pleasantly entertained, nonetheless.)
I’m sure you’ve probably heard the expression, “The money’s in the list.” This refers to the database of names, email addresses and other contact information you collect from customers and prospects.
Nowadays, building a list is a core principle behind online marketing – whether you’re selling services or physical products. Generally speaking, the bigger your list, the more money you’ll make.
Sounds pretty good if you’re an online marketing guru or someone who has tens of thousands of folks on their list. But what if you’re just getting started? Can you make money with a small list?
The answer to that question is “Heck Yes!”
When you’re ready to make some serious cash from your list, here are 5 Done-For-You ‘Copy and Paste’ Emails to revive your subscribers so you can do just that. Grab your emails now.
Does Size Really Matter?
Nope. I had a relatively small list (about 1,000 subscribers) that generated over $10,000 in one month. And I’m no online marketing guru.
It wasn’t difficult, I simply drove traffic to my website or landing page and captured the names and emails of my visitors. Then I sent them valuable content, follow-up emails and relevant sales promotions.
Just to give you a frame of reference, most online marketers say that if you can earn an average of $1 per subscriber per month, you’re doing well. So if I’d brought in about $1,000 in sales from my 1,000 list that would have been average. The $10,000 I actually generated is 10 times the industry average.
How did I do this? Size isn’t the only thing that determines how much you make from a list. The responsiveness of your list is a critical factor.
Responsiveness refers to the number of people who open your emails and take the action you want them to take – signing up for a webinar or making a purchase, for example.
Let me bottom line this for you:
If you’ve been sitting at a ZERO percentage open rate and people aren’t taking the action you want them to take, you can revive your dead email list. All you gotta do is write your emails with confidence, “swag” and influence.