There were about 10 of us there.
(Give or take.)
Magic Mike (Channing Tatum) and his crew of “road trippin’ strippers” striptease their way to a male entertainers convention to prove they still “got it.”
Along the way, they take full advantage of every opportunity to please their audience.
And this is where it gets good.
You see they didn’t care if the women were short, tall, fat, skinny, Black, white or purple …
Their only goal was to create the fantasy.
And that’s just for starters.
In doing so, they treated each woman like a Queen and gave her, if even for a few minutes, what she was missing in her life …
Okay, so what? Here’s what …
That’s how each of your loyal followers should feel – like royalty.
Each one should feel like you’re dialed into their pain, frustrations, fears, fantasies, and sleepless nights.
If you’re not doing that …
There’s really no way you can capture the hearts, minds AND pockets of your ideal clients.
What’s the secret to doing it?
I share this type of stuff with my CopyCloset members, so I can’t give away the answer for free.
But I can tell you 3 things you’re probably doing that’s pushing your ideal clients away, rather than capturing their hearts, minds AND pockets:
1. Trying to sell to everybody and their mamas
People want products and services that solve their specific problems. Nobody really wants a “one-size-fits-all” solution because in business, there’s truly no such thing. There’s an old saying in the business world:
When you talk to everybody … nobody hears you.”
Stick it on your wall. Remember it. Live by it.
2. Doing too much too fast
Running a business requires building relationships … and, of course, making sales. While most of us want to cut straight to the selling part, there’s an art and science to this.
Would you walk up to a hot guy and kiss him before even asking his name?
So why on Earth would you think it’s okay to friend someone on Facebook and immediately send them an unsolicited message about your products and services?
Can you see what type of business the person runs?
Does she really even need your service?
Figure these things out before you go in for the “kill.”
3. Being a “giveaway artist”
On the flip side of No. 2, you cannot expect to have a thriving business being a “giveaway artist.”
Someone who is great at giving.
But sucks at selling.
If this is you, I strongly suggest you find a way (like I did) to sell in a way that feels more like giving value than selling to you.
So here’s the bottom line on asking for the sale:
You simply cannot give away everything until you find yourself living in a box and bumming change off folks …
But you can give value so your loyal followers realize the benefit of investing in you.
And that’s all for today. Love this post? Mosey down to that hot, little link below and join us for weekly copywriting secrets and infotainment emails. (I can’t guarantee we’ll talk about Channing Tatum every week, but you’ll be pleasantly entertained, nonetheless.)