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Be an Obnoxious Tease (and Get More Email Clicks)

If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.

Look, I’m a big tease.

Especially in email.

Really you have to be an almost obnoxious tease to get people to click.

And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.

Are Your “Killer” Headlines Killing Your Sales?

Got a great question the other week:

“Apryl, how can I write ‘killer’ headlines?”

Frankly, this is one of most frequently asked questions copywriters get.

After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.

So let’s have a little informal “challenge.”

Read the following email subject lines and try to guess which one had the highest open rate:

Shake what your mama gave ya
Free writing help
Why do we use swear words

Advertising critics would say: