What’s the word? No. Yep, that’s it. N-O. Think on this for a sec: “No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar. Soooo why is it so darn difficult for us to […]
So you just met your dream prospect at a networking event. And you heard the angels sing when he said, “send me the details!” But now what? Follow these 7 timeless persuasive writing tips to land your next client. Tip #1: Be Persuasive My No. 1 tip for persuasive writing is making the content about […]
I was asked to speak at a local entrepreneurship event – one of Cleveland, Ohio’s most notable conferences. Our panel discussion was fun, amusing and full of “real talk” from women business owners who are finding success.
Anyway, here’s the good part:
After the event, attendees were lined up to hear more about my business. I had already talked to 10 or so folks when bright-eyed Carmen sat across from me and said:
“I wrote a brilliant book that’s going to change the world, but I’m worried someone will swipe my story. What can I do?”
That’s when I had to explain that a “copywriter” has nothing to do with a “copyright.”
Got a great question the other day: FREEBIE
“Apryl, how do I get email subscribers to sign up for my freebies?”
“Everything free isn’t worth the time. You got to make sure folks understand the value of your freebies, so they know it’s worth their time.”
And the BS radar goes bananas …
Magic Mike (Channing Tatum) and his crew of “road trippin’ strippers” striptease their way to a male entertainers convention to prove they still “got it.”
Along the way, they take full advantage of every opportunity to please their audience. You see they didn’t care if the women were short, tall, fat, skinny, Black, white or purple …
Their only goal was to create the fantasy.