Apryl Beverly

Small Business Week 2013: Get Real Marketing Advice All Week

National Small Business Week 2013 marks the 50th anniversary of the country’s commitment to honor the contributions and accomplishments of U.S. small business owners in a week-long celebration. It’s Small Business Week 2013! To celebrate, we’ll be sharing exclusive small business marketing tips typically emailed to our subscribers. Why? We want you to be a better […]

Do You Really Need a Business Plan?

Yes, a business plan is necessary … it’s your roadmap to business success, profitability and sustainability. We’ve talked a great deal about offline and online marketing plans and the importance of web content in building your brand. But marketing is just one component of the small business planning process. A business plan helps to document where you […]

Three Benefits to Blogging for Business

We previously talked about the importance of consistent and frequent business blogging to build your company’s brand. Today, we’re going to discuss the benefits of business blogging. Why should I start a business blog? According to a Business2Community.com article, “How Blogging Helps Companies Generate Leads Online: The Date Speaks,” B2B and B2C companies that publish blog posts generate considerably […]