Baab About
CREATORS OF MESSAGES THAT CAPTURE HEARTS AND TELL YOUR STORY IN WAYS THAT INTRIGUE, BUILD LASTING RELATIONSHIPS AND BOOST YOUR BOTTOM LINE.
Founded in 2011, BAAB Writing and Marketing Services has developed a strong reputation for crafting sales and marketing communications that excite, engage and propel your audience to invest in your products and services.
To date, our clients have generated $100 million from our sales and marketing content and we’re thrilled to help your business bring in more revenue, too.
Tech companies, professional services firms, creative agencies, nonprofits and a range of small business owners have relied on our small yet mighty sales and marketing communications firm for nearly a decade.
We have a knack for putting compelling words together. We turn sentences into sales. And our experienced, professional team of content marketers and copywriters live by deadlines and take a “double-eared approach” to client service.
You talk. We listen, we understand and we write until you’re thrilled. You’ll find working with us easy, headache-free and super enjoyable.
Apryl Beverly
President, The Million-Dollar Word Stylist
Since racing through crossword puzzles at age 4 and ultimately crafting her first persuasive “sales” story at 8, Apryl has been in a never-ending love affair with words.
She started her professional career in copywriting and marketing communications in Ohio and quickly became known in the halls of corporate offices throughout Northeast Ohio as the one to rely on for words that close deals!
She’s led profitable marketing communications campaigns for some of the country’s top brands for the past 20 years.
And, while she has a bachelor’s degree in journalism from The Ohio State University and a master’s degree in business administration specializing in marketing from the University of Phoenix, Apryl’s academic background is not what sets her apart in the marketplace. Instead, it’s her creativity, uncanny way with words and ability to make copywriting concepts relatable and understandable that sets her apart in the industry.
Apryl’s down-to-earth approach to writing, coaching and speaking is both refreshing and memorable. With a natural talent for transforming how people write and articulate ideas, she’s known for giving creatives, marketers and entrepreneurs the straight-no-fluff guidance they need to flood their businesses or their employers’ companies with words that sell.
And you can get an all-access pass to step inside her brain by grabbing a copy of her best-selling book, “Shots Fired: How to Write Copy That Pierces Hearts and Opens Wallets” and booking her for consulting or speaking opportunities.
Lindsey Ranger
Operations Manager
Lindsey’s Bachelor of Science degree in Psychology and brain injury specialist certification has prepared her well to manage the agency’s daily operations’ wild and crazy twists and turns.
While she’s not a real-life superhero, we swear she has a magical “Spidey-Sense” that gives her the superpowers to tend to our clients’ every need with supersonic speed and accuracy.
When she’s not putting smiles on our clients’ faces, you can find her spending quality time with her hubby and 2 beautiful daughters.
Shaina Seltzer
Business Development Coordinator
We rely on Shaina’s background in SEO writing, social media, and business development to ensure the spine-tingling sentences our team writes are delivered to clients worldwide without fail.
She’s a magic-making chameleon who finds a way to carve out space for herself in the toughest of situations, and she spends her days connecting with prospects and helping the agency grow.
When she’s not entangled in words and lead generation, you can find her hanging out with family and friends or leaping into some new, incredible adventure.
Alston The Great
Social Media Marketing Assistant
With experience navigating technology since the young age of 3, Alston flexes his brainpower in TikTok, Facebook and Instagram (when he’s not acing 5th grade and shooting game-winning shots for his basketball team).
His take-charge attitude keeps us all on our toes as he spends his evenings and weekends uncovering ways to, as he says, “help the business blow up on social media.”
Behind-the-Scenes Magic Makers
Our team also includes 10 magical copywriters, editors and proofreaders who move brilliantly in the background to produce the quality content our clients love and deserve.
MEET OUR PRESIDENT, APRYL BEVERLY
Known for her “tell-it-like-it-is” writing style, Apryl has earned a variety of awards and
recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after
releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens
Wallets).
Her second book, F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot
Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release.
Apryl’s work has also been featured in The Huffington Post, YFS Magazine, and other notable
online and print publications.
She has 18 years of experience in copywriting, marketing communications and proposal writing.
Apryl is also the creator of Word Stylistz™, the first woman-owned flat rate copywriting service
agency catering to the unique needs of small business owners and entrepreneurs who serve
diverse audiences.
She is a graduate of The Ohio State University in Journalism and the University of Phoenix in a
Masters of Business Administration in Marketing.
Now, back to you …
You’re here because you’re ready to work with some of the best copywriters and content
marketers to roam the Internet. And we’re here to give you what you want.
