First off, let me say I am a huge New Edition fan. I have all their albums. Had posters of the group covering all four
Investing in a website is one of the first things 85% of all entrepreneurs do when starting a business. Whether they pay a designer/developer to
If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.
Look, I’m a big tease.
Especially in email.
Really you have to be an almost obnoxious tease to get people to click.
And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.
“Sticks and stones may break my bones, but words will never hurt me.” Ooh wee I thought I was big time by saying that whenever
Got a great question the other week:
“Apryl, how can I write ‘killer’ headlines?”
Frankly, this is one of most frequently asked questions copywriters get.
After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.
So let’s have a little informal “challenge.”
Read the following email subject lines and try to guess which one had the highest open rate:
Shake what your mama gave ya
Free writing help
Why do we use swear words
Advertising critics would say:
I was asked to speak at a local entrepreneurship event – one of Cleveland, Ohio’s most notable conferences. Our panel discussion was fun, amusing and full of “real talk” from women business owners who are finding success.
Anyway, here’s the good part:
After the event, attendees were lined up to hear more about my business. I had already talked to 10 or so folks when bright-eyed Carmen sat across from me and said:
“I wrote a brilliant book that’s going to change the world, but I’m worried someone will swipe my story. What can I do?”
That’s when I had to explain that a “copywriter” has nothing to do with a “copyright.”
Got a great question the other day: FREEBIE
“Apryl, how do I get email subscribers to sign up for my freebies?”
“Everything free isn’t worth the time. You got to make sure folks understand the value of your freebies, so they know it’s worth their time.”
And the BS radar goes bananas …
Magic Mike (Channing Tatum) and his crew of “road trippin’ strippers” striptease their way to a male entertainers convention to prove they still “got it.”
Along the way, they take full advantage of every opportunity to please their audience. You see they didn’t care if the women were short, tall, fat, skinny, Black, white or purple …
Their only goal was to create the fantasy.
I’ve got some unsolicited advice for freelancers who want to make more money. No killer copywriting skillz or any psychological Jedi mind tricks required.
If you want to build a responsive email list of loyal followers fast (like in the next 30 days) and don’t have a ton of money, this strategy can help you grow your list.
Here’s the story:
When I first starting selling info products a couple of years ago, I was struggling to build my email list. I was cranking out blogs every week. I was writing ezine articles. I was creating opt-ins, running Facebook ads here and there.
All of those things gave my list a bite-size nudge.
But they didn’t deliver the “whopper” boost I wanted.
Then one day, I decided to try something else. Something that was forehead-slap obvious. Yet, I hardly knew anyone who was doing it.
If you’ve been researching “copywriting,” you’ve come across the phrase “sales conversation in writing.” Meaning copywriting is nothing more than selling in writing – in TV ads, radio broadcasts, and in your website copy, emails and sales pages.
But that’s copywriting in its most basic form.
And that’s where most business owners stop.
They sell with their experience and degrees, “look at me” phrases and “buy this right now” statements.
And while some of that is certainly “copywriting,” you need to take it a step further when selling in writing.
I’m sure you’ve probably heard the expression, “The money’s in the list.” This refers to the database of names, email addresses and other contact information you collect from customers and prospects.
Nowadays, building a list is a core principle behind online marketing – whether you’re selling services or physical products. Generally speaking, the bigger your list, the more money you’ll make.
Sounds pretty good if you’re an online marketing guru or someone who has tens of thousands of folks on their list. But what if you’re just getting started? Can you make money with a small list?
The answer to that question is “Heck Yes!”
Want to know what sucks the most when writing for your business? That there’s no “perfect” formula, writing template or magical potion that guarantees people will download, buy, subscribe or otherwise do what you’re asking of them.
So what should you do?
You can either smash your computer to tiny, little pieces or you can learn to write in a way that gets people to do all sorts of dirty things to you – like smack the ‘buy’ button and whip out their credit cards. Yeah baby!
Redundant phrases annoy people. And they suck the life right out of your writing. In redundant phrases, one word does all the “work” in delivering the message while the other word(s) sit around and watch.
I don’t know about you, but laziness annoys me. I want all my words to work hard to deliver my message. Here’s the thing, you probably don’t even know that you’re using redundant phrases because they’re so commonplace. But your readers notice because they drain the power from your explosive words. So please do a sista a favor and watch out for these “word power” burglars: