Baab Blog
4 Reasons You Should NOT Hire a Freelance Copywriter – Yet
Hiring a freelance copywriter isn’t the best use of money for every business. This might sound odd coming from someone who provides freelance copywriting services for businesses, but I’m here to speak the truth.
In fact …
Most new entrepreneurs and small business owners are better off writing their own copy.
If you’re in the very early days of your business, you’re most likely still experimenting with your writing voice and messaging. Also, you may not even have a clear view on your business goals and who you want to attract. In this self-discovery phase, I recommend you NOT hire a freelance copywriter.
5 Tricks to Finish Your About Page
Already on edit #232 of your About Page?
I. Get. It.
Googling “how to write an About Page” returns 1,010,000,000 results … seems like a problem plenty of folks are struggling with.
So here’s the deal …
You can spend all day reading blogs on “How to Write the Perfect About Page” or you can get to work and use these 5 tricks to FINISH your About Page.
If finishing it sounds absolutely glorious … keep reading, buddy!
I know you’ve heard this a gazillion times, but here’s a gazillion and 1 …
4 Writing Tips for People Who Hate to Write
Hate to write? Sorry to break it to you but owning a business means you’ll undoubtedly need to write about yourself and your services.
The awesome news is that business writing is easier than you think. So grab your No. 2 pencil and a notebook because you, my friend, are about to write some super epic words on that blank page you’ve been staring at.
Ready to stop saying you hate to write? Well let’s get into these 4 writing tips carefully crafted just for you.
Tip #1: Write like you talk
10 Common Words Even Smart People Butcher
Using poor grammar or spelling in your business communications is like having an entire conversation with bread crumbs on your upper lip from that tasty sandwich you had for lunch. Talk about awkward and embarrassing!
In our busy lives, it’s very easy to hit ‘send’ too quickly before really giving your email the eagle eye. So my first advice to you is slow down and take time to proofread.
(Wish I’d slowed down before sending that email last week with a typo *Sigh*). But hey, it happens to the best of us … because no one’s perfect.
As a kid, I read the dictionary (I know – a completely nerd move) and grew up loving words. I’m always asked to read, rewrite or proofread and I love it!
Over my years of writing, I’ve seen some words that trip up even the best grammar gurus. They’re tricky and have folks running to the dictionary whenever they come into play.
Stop Making Your Boss Rich
I worked as a marketing manager for corporations for 10-plus years before I realized: I could selfishly use my skills to sign my own ticket into success. Now, I’m all about giving, but this is one selfish move I had to consider. After all, it’s been said that:
Entrepreneurs who market their businesses find more and better clients and end up making more money.
The Not-So-Sexy Side of Sales Page Writing
This morning, I read an email that made me question my privacy. Had the writer gone through my trash? Was he peeking through my windows?
3 Steps to Finding Your Natural Writing Voice
As a professional business writer, one question always puts a big ole “Kool-Aid” smile on my face: “Can you help me write like you?” Boy,
The Easiest Marketing You’ll Ever Do
If you’ve worked with me, you know I always say, “People buy from other people.” To take that a bit further, “people buy from people they
The Facebook Hustle
Facebook recently celebrated its 10-year anniversary and let everyone see their “memories” on a one-minute lookback video. What a genius move! So many people were fed
How One Sentence Can Change the Game
I’m not really a politics kind of girl, but this week’s State of the Union Address was “powerful.” (Hey, Newt Gingrich even said so!) I didn’t catch
How to Write a Knock-Out Business Description (Business Plan)
A quick note before we dive in to today’s topic, “How to Write a Knock-Out Business Description.” I’m super-excited to let you know that the
Are You a Delusional Dreamer or a Reasonable Realist?
Today, I want to talk about a “Reasonable Realist” who sets achievable goals versus a “Delusional Dreamer” who never reaches their goals. But before I
The World’s Easiest Marketing Plan
For small business owners, confusion and procrastination often partner up to keep you from planning for success and sustainability. Designed specifically for small businesses, this
How to Write a Juicy Business Plan Executive Summary
Before I get into today’s topic of how to write a juicy business plan executive summary, I want to share some exciting news with you.
4 Really Great Reasons to Write a Business Plan
The other day, a client asked me, “why do I need to write a business plan?” Does this seem like an odd question from someone
How to Measure Marketing ROI
Well 2014 is finally here and it’s time to see just how well you did by measuring your marketing ROI (return on investment, that is).
Are You Making Good Use of Your USP?
Happy Friday! It’s a balmy 21 degrees in Cleveland, Ohio today (up from 12 yesterday), so I’m feeling like breakin’ out the shorts and tanks
Sell Your Swag: The Secret to Getting More Business Part 3
Can you believe it’s already the first Friday of December? I’m sure you’re planning to end 2013 on a high note, and that’s exactly what
Identify Your Swag Lovers: The Secret to Getting More Business Part 2
Happy Friday! I know many of you are still standing in line with your cart full of Black Friday deals. So this is going to
Own Your Swag: The Secret to Getting More Business
There’s a little powerful, four-letter word that’s been floating around for the past few years. Ever hear “he’s got swag?” How about “get your swag