Small Business Marketing: 3 Old School Strategies that Still Work

Cleveland’s old school rap concert really got us thinking about the effectiveness of traditional small business marketing strategies. Old school rappers LL Cool J, Ice Cube, De La Soul and Public Enemy rocked the mic in a SOLD OUT concert in Cleveland. What does a rap concert have to do with small business marketing? The […]

13 Ways to Maximize LinkedIn for Small Business Marketing

“I have a LinkedIn page, now what?” We are keeping the Small Business Week 2013 celebration going with tips on how to maximize LinkedIn. Forget what you heard about 13 … today it’s your lucky number. In celebration of Small Business Week 2013. Here are 13 ways to maximize LinkedIn for small business marketing. 1. […]

Small Business Week 2013: Get Real Marketing Advice All Week

National Small Business Week 2013 marks the 50th anniversary of the country’s commitment to honor the contributions and accomplishments of U.S. small business owners in a week-long celebration. It’s Small Business Week 2013! To celebrate, we’ll be sharing exclusive small business marketing tips typically emailed to our subscribers. Why? We want you to be a better […]

Do You Really Need a Business Plan?

Yes, a business plan is necessary … it’s your roadmap to business success, profitability and sustainability. We’ve talked a great deal about offline and online marketing plans and the importance of web content in building your brand. But marketing is just one component of the small business planning process. A business plan helps to document where you […]