I asked a simple question in a few Facebook groups the other day … “How long should a sales page be?” I got responses ranging from as long as it takes to sell the product to it depends on the price to I have no idea. Now here’s the answer: It depends on the amount of […]
101 Magic Words Guaranteed to Instantly Make You a Better Sales Writer
“Sticks and stones may break my bones, but words will never hurt me.” Ooh wee I thought I was big time by saying that whenever Lil’ Johnny annoyed me in class. My granny taught me that. And honestly, it was just as much a lie as it was ineffective in getting that bully boy Johnny […]
Are Your “Killer” Headlines Killing Your Sales?
Got a great question the other week:
“Apryl, how can I write ‘killer’ headlines?”
Frankly, this is one of most frequently asked questions copywriters get.
After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.
So let’s have a little informal “challenge.”
Read the following email subject lines and try to guess which one had the highest open rate:
Shake what your mama gave ya
Free writing help
Why do we use swear words
Advertising critics would say:
How to Respond When You’re Asked About Price
One of the most effective ways to approach the pricing question is with the assumption the prospect on the phone with you will – right out the gate – be shaking her head and saying to herself, “this chick is a lunatic if she thinks I’m paying that!” when you reveal your price. In other […]
This Two-Letter Word Can Change Your Life Forever
What’s the word? No. Yep, that’s it. N-O. Think on this for a sec: “No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar. Soooo why is it so darn difficult for us to […]