I asked a simple question in a few Facebook groups the other day … “How long should a sales page be?” I got responses ranging from as long as it takes to sell the product to it depends on the price to I have no idea. Now here’s the answer: It depends on the amount of […]
“Sticks and stones may break my bones, but words will never hurt me.” Ooh wee I thought I was big time by saying that whenever Lil’ Johnny annoyed me in class. My granny taught me that. And honestly, it was just as much a lie as it was ineffective in getting that bully boy Johnny […]
Got a great question the other week:
“Apryl, how can I write ‘killer’ headlines?”
Frankly, this is one of most frequently asked questions copywriters get.
After all, if nobody makes it past the headline, you can stick a fork in your offer – no matter how irresistible it is or how intriguing your sales page.
So let’s have a little informal “challenge.”
Read the following email subject lines and try to guess which one had the highest open rate:
Shake what your mama gave ya
Free writing help
Why do we use swear words
Advertising critics would say:
One of the most effective ways to approach the pricing question is with the assumption the prospect on the phone with you will – right out the gate – be shaking her head and saying to herself, “this chick is a lunatic if she thinks I’m paying that!” when you reveal your price. In other […]
What’s the word? No. Yep, that’s it. N-O. Think on this for a sec: “No” is one of the easier words to learn when attempting a new language because no matter where you are in the world; the word is the same or very similar. Soooo why is it so darn difficult for us to […]