Copywriting is the act of producing content used for the purpose of advertising and marketing. This type of text, known as copy, is also used to raise brand awareness and persuade the ideal client to part with their money or take some other desired action – download your free eBook, participate in your webinar, register for your email list.
The bottom line is this: Smart, well-crafted copy pierces hearts and generates revenue.
What is a Copywriter?
A copywriter is someone who writes sales, promotional and advertising messages — often called the “salesperson in writing” for your business. Copywriters have a variety of skill levels and can focus on a litany of niches.
Now, if they’re anything like members of our magical team, they have more than 20 years of experience stringing together powerful, toe-curling sentences for technology companies, professional services firms, manufacturers, nonprofits, B2B brands, creative agencies, service providers and for a variety of projects including:
• Website copywriting
• Blog posts
• Digital/print ads
• Email campaigns and newsletters
• Press releases
• Direct mail campaigns
• Marketing brochures and other collateral
We specialize in four core areas of copywriting:
Advertising Copywriting: Creating super engaging and compelling print and Facebook ad
Website Copywriting: Delivering your authentic message in a way that appeals to your
Sales Page Copywriting: Using persuasive words that communicate the benefits of your
services and products and propel your ideal clients to whip out their credit cards and smack the
Content Marketing: Crafting interesting and compelling content that delivers on your business
goals, excites your audience and boosts your bottom line.
Whichever service you choose, know that when you hire us as an extension of your marketing
team, the ‘WOW’ comes guaranteed.