While some experts question the value of optimized press releases in 2013, we stand behind them as a viable tactic to strengthen brands through publicity and traffic for newsworthy updates. When I graduated from journalism school and landed my first job as a public relations assistant, I stood in front of a fax machine to […]
Category: Press Release Writing and Distribution
The Why, When, Where and How of Press Release Writing and Distribution
Confused about press release writing and distribution? We previously wrote about the best day to send a press release. This question came from someone who thoroughly understands key elements of a strong press release and just needed some advice on when to send. Yes, the press release time and day are definitely important. However, let’s back track […]
What Is the Best Day to Send Press Releases?
So, what is the best day to send press releases? Well, it depends. We received this question from an individual looking to get the best bang out of her PR campaign. Many of the top press release distribution sites say it’s best to send press releases “early in the week and early in the day.” Email inboxes […]