Category: Press Release Writing and Distribution

Defending the Value of Optimized Press Releases in 2013

While some experts question the value of optimized press releases in 2013, we stand behind them as a viable tactic to strengthen brands through publicity and traffic for newsworthy updates. When I graduated from journalism school and landed my first job as a public relations assistant, I stood in front of a fax machine to […]

The Why, When, Where and How of Press Release Writing and Distribution

Confused about press release writing and distribution? We previously wrote about the best day to send a press release. This question came from someone who thoroughly understands key elements of a strong press release and just needed some advice on when to send. Yes, the press release time and day are definitely important. However, let’s back track […]