Got a great question the other day: FREEBIE
“Apryl, how do I get email subscribers to sign up for my freebies?”
“Everything free isn’t worth the time. You got to make sure folks understand the value of your freebies, so they know it’s worth their time.”
And the BS radar goes bananas …
I’ve got some unsolicited advice for freelancers who want to make more money. No killer copywriting skillz or any psychological Jedi mind tricks required.
If you want to build a responsive email list of loyal followers fast (like in the next 30 days) and don’t have a ton of money, this strategy can help you grow your list.
Here’s the story:
When I first starting selling info products a couple of years ago, I was struggling to build my email list. I was cranking out blogs every week. I was writing ezine articles. I was creating opt-ins, running Facebook ads here and there.
All of those things gave my list a bite-size nudge.
But they didn’t deliver the “whopper” boost I wanted.
Then one day, I decided to try something else. Something that was forehead-slap obvious. Yet, I hardly knew anyone who was doing it.
If you’ve been researching “copywriting,” you’ve come across the phrase “sales conversation in writing.” Meaning copywriting is nothing more than selling in writing – in TV ads, radio broadcasts, and in your website copy, emails and sales pages.
But that’s copywriting in its most basic form.
And that’s where most business owners stop.
They sell with their experience and degrees, “look at me” phrases and “buy this right now” statements.
And while some of that is certainly “copywriting,” you need to take it a step further when selling in writing.
I’m sure you’ve probably heard the expression, “The money’s in the list.” This refers to the database of names, email addresses and other contact information you collect from customers and prospects.
Nowadays, building a list is a core principle behind online marketing – whether you’re selling services or physical products. Generally speaking, the bigger your list, the more money you’ll make.
Sounds pretty good if you’re an online marketing guru or someone who has tens of thousands of folks on their list. But what if you’re just getting started? Can you make money with a small list?
The answer to that question is “Heck Yes!”