Category: Small Business Marketing

4 Reasons You Should NOT Hire a Freelance Copywriter – Yet

Hiring a freelance copywriter isn’t the best use of money for every business. This might sound odd coming from someone who provides freelance copywriting services for businesses, but I’m here to speak the truth.

In fact …

Most new entrepreneurs and small business owners are better off writing their own copy.

If you’re in the very early days of your business, you’re most likely still experimenting with your writing voice and messaging. Also, you may not even have a clear view on your business goals and who you want to attract. In this self-discovery phase, I recommend you NOT hire a freelance copywriter.

Stop Making Your Boss Rich

I worked as a marketing manager for corporations for 10-plus years before I realized: I could selfishly use my skills to sign my own ticket into success. Now, I’m all about giving, but this is one selfish move I had to consider. After all, it’s been said that:

Entrepreneurs who market their businesses find more and better clients and end up making more money.