Hiring a freelance copywriter isn’t the best use of money for every business. This might sound odd coming from someone who provides freelance copywriting services for businesses, but I’m here to speak the truth.
In fact …
Most new entrepreneurs and small business owners are better off writing their own copy.
If you’re in the very early days of your business, you’re most likely still experimenting with your writing voice and messaging. Also, you may not even have a clear view on your business goals and who you want to attract. In this self-discovery phase, I recommend you NOT hire a freelance copywriter.
I worked as a marketing manager for corporations for 10-plus years before I realized: I could selfishly use my skills to sign my own ticket into success. Now, I’m all about giving, but this is one selfish move I had to consider. After all, it’s been said that:
Entrepreneurs who market their businesses find more and better clients and end up making more money.
As a professional business writer, one question always puts a big ole “Kool-Aid” smile on my face: “Can you help me write like you?” Boy, this is a question and a compliment all rolled up in one. And who doesn’t like a nice compliment? So what’s my answer? I’d love to teach you, but I […]
If you’ve worked with me, you know I always say, “People buy from other people.” To take that a bit further, “people buy from people they know, like and trust.” This is an important point because there are two types of people you’ll encounter as an entrepreneur: People who already know, trust and love you People […]
I’m not really a politics kind of girl, but this week’s State of the Union Address was “powerful.” (Hey, Newt Gingrich even said so!) I didn’t catch all of it, but I did hear President Obama say this: Nothing worth working for is easy. Wow, what a powerful statement. Now let’s think about this: Is running your […]