Redundant phrases annoy people. And they suck the life right out of your writing. In redundant phrases, one word does all the “work” in delivering the message while the other word(s) sit around and watch.
I don’t know about you, but laziness annoys me. I want all my words to work hard to deliver my message. Here’s the thing, you probably don’t even know that you’re using redundant phrases because they’re so commonplace. But your readers notice because they drain the power from your explosive words. So please do a sista a favor and watch out for these “word power” burglars:
Hiring a freelance copywriter isn’t the best use of money for every business. This might sound odd coming from someone who provides freelance copywriting services for businesses, but I’m here to speak the truth.
In fact …
Most new entrepreneurs and small business owners are better off writing their own copy.
If you’re in the very early days of your business, you’re most likely still experimenting with your writing voice and messaging. Also, you may not even have a clear view on your business goals and who you want to attract. In this self-discovery phase, I recommend you NOT hire a freelance copywriter.
Already on edit #232 of your About Page?
I. Get. It.
Googling “how to write an About Page” returns 1,010,000,000 results … seems like a problem plenty of folks are struggling with.
So here’s the deal …
You can spend all day reading blogs on “How to Write the Perfect About Page” or you can get to work and use these 5 tricks to FINISH your About Page.
If finishing it sounds absolutely glorious … keep reading, buddy!
I know you’ve heard this a gazillion times, but here’s a gazillion and 1 …
This morning, I read an email that made me question my privacy. Had the writer gone through my trash? Was he peeking through my windows? The information in his email sure felt like it. He spoke to me. He knew my needs. He knew my fears. He offered solutions to my frustrations. He connected with […]
The game has definitely changed when it comes to writing for the web. With a few best practices in your small business toolkit, you can create great web content your audience will love. Writing for the web is not a skill everyone is born with, but as a small business owner, you darn sure better […]