Want to build your brand fast? Your marketing communications should be your hardest working salesperson.
You don’t have to spend a fortune on advertising and amazing marketing materials. All you need is a good in-house or freelance writer to craft compelling copy that will sell your products and services.
Sounds simple enough right?
Well, we all know nothing in life is free … or simple. However, great content will get you headed in the right direction.
Check out these five tips on using content as your most valuable salesperson.
1. Get online … fast
Are you still dragging your feet on launching a company website? If so, you’re missing out on an opportunity to reach millions of Internet users. By the way, in 2011, more than 70 percent of the U.S. population used the Internet. Although pictures are worth a thousand words, no website is complete without good content.
2. Get in the news
Just celebrate your company’s five-year anniversary? Land a new client? Donate your products or services to charity? Great, now go let everyone know. Put some content together and blast out a press release online. No one will know your company exists, if you don’t start the conversation.
3. Leave behind marketing literature
I started off by saying you don’t need to spend thousands of dollars on an advertising campaign. However, you do need strong marketing materials that sell your company’s story and the benefits of your products and services. Literature can sell your company when you’re not around – so make it concise, yet descriptive.
4. Be searchable
No blog about the importance of content is complete without mentioning search engine optimization – SEO. You’ve heard it all, so I’ll be brief here. Bottom line: having SEO-based website content is a simple way to attract prospects online.
5. Sell your brand’s value
As a business owner, you must convince the market why they need your products and services. So don’t just tell people about your company, sell your business by highlighting the benefits and competitive features of your products and services.
What’s the Word: Content is critical to your marketing strategy. But not just any content – strong, concise and keyword-rich messaging builds brands.
How are you using powerful words to sell the value of your brand?