Memberships and Certifications
BAAB Writing is an active member of the Legal Marketing Association and a minority business enterprise (MBE) certified in the state of Ohio.
Articles, Interviews and Features
YFS Magazine – 12 Business Leaders Share Incredible Advice for Women Entrepreneurs
Twelve business leaders share their very best advice for women entrepreneurs. Click here to read the article.
YFS Magazine – 11 Entrepreneurs Reveal Essential Elements Every Company Website Should Have
YFS asked 11 entrepreneurs to share the top three things every company website should include and here is what they had to say. Click here to hear what I (Apryl Beverly, BAAB’s lead writing consultant) had to say.
3 ‘Old School’ Offline Marketing Strategies that Still Work
If you’re having trouble finding your groove with online marketing, try these 3 simple, “old school” marketing strategies that still work. Click here to read the article.
3 ‘Magna Carta Holy Grail’ Marketing Lessons from Jay Z
Learn how Jay Z changed the music marketing game with a Samsung deal to precede the launch of his twelfth studio album. Click here to read the article.
How Duplicate Content Fits Into Your Social Strategy
We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down.
Click here to check out what I had to say on the topic.
SalaryToolKit.com – Marketing Specialist Job Outlook
Highlights of the marketing specialist job market and tips from individuals in the industry. Click here to check out my thoughts on the viability of the marketing industry.