(dup) Shots Fired!

You Too Can Write Words That Make Money …

This must-have book is not just an entrepreneur’s toolbox – it’s a goldmine! And it’s jam-packed with real-life advice and valuable tools EVERY entrepreneur MUST HAVE to write words that sell and serve.

Inside my best-selling book, I give it to you straight – and SHOW you how to write persuasive sales copy every time. In Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets) – you’ll discover:

How to uncover that BIG idea – and create a powerful make-’em-smack-the-buy-button offer
green-check-markThe ultimate secret to grab your prospect by the eyeballs – and get her to whip out her credit card and buy
green-check-markHow to turn features into benefits – and have your prospects drooling over your offer
green-check-markMillion-dollar copy samples – go behind-the-scenes and see words that make my clients millions
green-check-markHow to use ‘what your mama gave you’ – and write copy that rocks
green-check-markHow to write like a B.O.S.S. – Simple tips that work even if you hate writing and horrified your English teacher
green-check-markHow to turn copy into cash – and put those words to work for you! I do it – and you can too
green-check-markAnd much more!

And by the way – I don’t just give you the basic info about copywriting – I also reveal little-known secrets about it – which will come in handy as you pierce hearts and open wallets. For example …

green-check-markThe biggest mistake even pro writers make (and you’re probably making too), ones that slash sales and don’t get you rich
green-check-markThe never-talked-about reason buyers REALLY smack the buy button (and it’s NOT what you think)
green-check-markHow watching the 1993 film “Indecent Proposal” put money in my pockets and it can for you too … that is when I tell you the money-making lesson learned from the movie
green-check-markMy exact step-by-step process for writing million-dollar sales copy
green-check-markAnd much more!

Most copywriters guard this info with their lives – or they’ll charge you an arm and a leg for it – but not me. I’ll share my million-dollar copywriting process with Y-O-U – but only when you purchase the book.

Copywriting is not a strength of mine.  It is actually something I am scared to do most of the time.  With Apryl’s instructions and her amazing way to write words, she helped open my mind to a new way of writing copy.

Jake McCluskey

Wordpress Wonderboy, Jake McCluskey Consulting

Apryl has blessed the world with a SUPERB book! The intro even delivered a valuable lesson on the power of words. Inside the book, she walks you through the rhyme and reason with examples and homework! You can’t get better than that. I’m walking away a better writer.

Rolonda Hernandez


I have read the first few chapters of the book and it’s amazing! I truly enjoyed the chapter that discusses how to position payment options in your sales copy.  I incorporated payment options last year and now that I offer installment plans, my sales have increased.

Felicia Hill

Tax Accountant, GPA Tax Service

OMG, I loved Apryl’s book! Not only does she write in a snappy style, she presents the information in a way that’s easy to read and best of all EASY TO APPLY! The added bonuses she gives in the form of workbooks are the “bizness” too. Now I have all the tools I need to craft great copy from scratch.

Christine Berry

Life Coach, A Life Sublime Coaching

Meet the Author

Apryl Beverly, “The Word B.O.S.S.,” is a six-figure, award-winning copywriter who slings million-dollar, smack-the-buy-button sentences for entrepreneurs, small business owners, CEOs and marketing executives of big profitable brands generate millions in revenue – all by tapping into the power of words.

Known for her educated, “tell-it-like-it-is” writing voice, Apryl has broken just about every grammar rule she ever learned and survived the wrath of her English teachers.

She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. She’s mom to the most amazing kid in the universe and is married to the masterful “money man.”