Tag: copywriting

Be an Obnoxious Tease (and Get More Email Clicks)

If you’re having trouble getting email clicks and persuading people to put their eyes on your sales offers or blog posts, here’s a way that works like crazy (when done right) almost 100% of the time.

Look, I’m a big tease.

Especially in email.

Really you have to be an almost obnoxious tease to get people to click.

And you can do this by saying something extremely enticing for your market, and at the same time painfully incomplete.

How to Know if You Need a Copywriter or a Lawyer Who Practices Copyright Law

I was asked to speak at a local entrepreneurship event – one of Cleveland, Ohio’s most notable conferences. Our panel discussion was fun, amusing and full of “real talk” from women business owners who are finding success.

Anyway, here’s the good part:

After the event, attendees were lined up to hear more about my business. I had already talked to 10 or so folks when bright-eyed Carmen sat across from me and said:

“I wrote a brilliant book that’s going to change the world, but I’m worried someone will swipe my story. What can I do?”

That’s when I had to explain that a “copywriter” has nothing to do with a “copyright.”