If you’ve been researching “copywriting,” you’ve come across the phrase “sales conversation in writing.” Meaning copywriting is nothing more than selling in writing – in TV ads, radio broadcasts, and in your website copy, emails and sales pages.
But that’s copywriting in its most basic form.
And that’s where most business owners stop.
They sell with their experience and degrees, “look at me” phrases and “buy this right now” statements.
And while some of that is certainly “copywriting,” you need to take it a step further when selling in writing.