I worked as a marketing manager for corporations for 10-plus years before I realized: I could selfishly use my skills to sign my own ticket into success. Now, I’m all about giving, but this is one selfish move I had to consider.
After all, it’s been said that:
And I had the marketing thing in the bag. But what I soon found out was that having the skill to market is much different from having the drive and passion to turn a dream into something you can actually live on (I’m talking seafood and steak dinners, not just Ramen noodles, folks).
It’s been a daily struggle, but I’ve finally figured out a two-step process that gets me from A to B in my business: have faith in my talents, push forward to achieve my dreams and stay the course. Sounds simple enough, right?
Here’s the details of the three-step process:
(Proceed with caution, friend, this could send you into client overload!)
1. Believe in your greatness
The first step to growing your business is quite easy. You gotta believe you got somethin’ worth selling!
You know that “specialness” I talk about all of the time. When you’re the boss and the face of your business, what you’re selling is YOU. So you have to believe in YOU or you won’t really be able to aggressively market your business.
I watched Steve Harvey talk to T.D. Jakes a few weeks ago and he called himself the most “’fearful fearless dude you’d ever meet.” Wow, now that’s powerful. Fear trips up all of us, but you must know when to believe in yourself enough to keep pushing toward your goal.
I talk to a lot of entrepreneurs and here’s what I’ve heard from you:
- You’re afraid you won’t make enough money to keep food on the table.
- You’re afraid you’re not good enough to compete.
- You’re afraid you don’t have enough money for a full-blown marketing campaign.
- You’re afraid people won’t buy from you.
It’s okay to be afraid. But you’ve gotta dust yourself off and get out there. If you fail, get back up. If you can’t get people to buy from you, keep trying until they will. If your clients leave you, look at it as a lesson learned.
2. Be relentless
Remember that song by P. Diddy, “Can’t Nobody Hold Me Down”? That’s your new anthem! Here’s the attitude you need to have to be a successful entrepreneur:
“You’re not going to let anyone or anything stop you from reaching your dreams.”
Now, sometimes that’s easier said than done. Put down that “I can’t handle the pressure” hat. And use these self-esteem exercises to get you through the rough times:
- Own your swag.
- Make a list of all your strengths as an entrepreneur and as an individual.
- Look in the mirror every morning and say, “Damn, I’m amazing!”
- Shake off the haters and spend time with your “swag lovers.”
3. Stay focused
To wrap up, stay focused. Confidence is attractive, so get your head in the game.
Prospective clients can smell desperation and insecurity. So drop it. Once you do that, you’re ready to market your business and land your dream clients.
Why am I so confident it’ll work for you? Because you know you’re awesome. That. Is. That.
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