Are You Making Good Use of Your USP?

your usp, keep calmHappy Friday! It’s a balmy 21 degrees in Cleveland, Ohio today (up from 12 yesterday), so I’m feeling like breakin’ out the shorts and tanks today!

So if you’ve been following the Swag Series over the past three weeks, you now have a brilliant, one-sentence biz bio, also referred to by very smart marketers as your unique selling proposition (USP).

Just to recap, this one sentence summarizes your “specialness” and what makes your business different from others in your market. It tells your swag lovers (target audience) just what you can do for them. It’s pretty important stuff!

By now, you should have a great USP that just rolls off your tongue and sounds completely natural. But are you wondering what the heck you should DO with this brilliant, one-sentence biz bio?

1. Tag Up Your USP

Your USP should be short and sweet enough to use as your business tagline. This way, whenever people see your logo or business name, the tagline will be right there front and center to tell them all about your “specialness.”

2. Use Your USP to Set the Stage

Think of your USP when planning your website copy. Be sure every page supports your biz bio in some way. I’m not suggesting you use the sentence verbatim on every page, just the premise so your audience has a clear understanding of what you can do for them.

3. Focus with Your USP

It’s easy to get off track with your business and lose sight of what you truly bring to the table. When this happens, simply pull out your nifty biz bio to help provide some direction and guidance. It’s important to note here that your USP or biz bio isn’t written in stone and can and will change as your business matures.

4. Talk About Your USP

Ever have someone ask, “What do you do?” Your brilliant biz bio is the short and sweet answer.

5. Advertise Your USP

Every ad about your business should mention ideas from your brilliant biz bio. For example, if your USP is all about providing superior service, your ad could say, “we’re here for you,” “we listen” or similar “all about you” phrases.

Your Turn!

Now here’s what I want you to do. Pull out your brilliant biz bio and think of just one place where you can elaborate on it. For example, will you use it to help you write your “About Me” webpage? How about attach it to your logo as your new and improved business tagline? Whatever you decide, I need you to get moving and think of just one place to use it by Monday.

There you have it, five ways to use your brilliant, one-sentence biz bio. Have some ideas of your own? Share in the comments of this blog post … I’d love to hear from you.

P.S. If you’re looking to add that extra flair to your writing, I have the perfect solution: 1-on-1 copywriting sessions (click right here to find out more). These hour-long sessions are packed full with secrets to help you write better and get more business. You’ll leave the session with a clear, actionable list of what to say and how to say it to “wow” your audience one word at a time. So if you’re serious about getting more business, come on and schedule your session today.

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