Why Nobody Wants Your “Freebies”
Got a great question the other day:
“Apryl, how do I get email subscribers to sign up for my freebies?”
“Everything free isn’t worth the time. You got to make sure folks understand the value of your freebies, so they know it’s worth their time.”
And the BS radar goes bananas …
People are so inundated with free stuff that their BS radar goes crazy whenever they see a freebie.
And that’s why you should focus less on “free” and more on the value of what you’re giving away.
“Ain’t nobody got time for that”
Let me break this down for you in 3 simple words:
“Freebies cost time.”
Heck, an article in U.S. News goes even further to say “free items often have a high time cost.”
And this is where the skepticism starts.
Because like Sweet Brown says:
“Ain’t nobody got time for that!”
So if I’m giving my time, it better be darn well worth it.
Let’s say an hour of my time is worth $100 because that’s what I charge my clients.
And you want me to watch an hour-long FREE webinar.
You hype it up. Rave about it being free.
But you never tell me what I’m truly going to get from the webinar.
Like what will I actually be able to do after spending an hour with you?
If you can’t tell me that.
I’m not interested.
And this is where a bunch of folks fall short.
They talk so much about the features of the free call, webinar, video series, or whatever …
That they forget to show people the value in spending their time with you.
But if you like giving away a ton of stuff nobody wants, please just ignore my little rant.
End of sermon.
Moving on to the good stuff
Now, let’s move on to the good part.
You can get my “Write Like A B.O.S.S.” Guide and learn how to write your own toe-curling copy so you never have to worry about begging people to sign up for your freebie.
And if you’re ready to do the work, follow instructions, and attract a fresh pile of brand new leads (as a result) … then it could be just what you’ve been dreaming of.
Or maybe not.
It all depends on what you want, of course.
By the way, it’s worth way more than the 15 minutes it’ll take you to read it.
And the download is no charge.
When you’re ready to convince people to buy your stuff (or sign up for your freebies), go here: