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For small business owners, confusion and procrastination often work together to prevent you from planning for success and sustainability. The beauty of a one-page marketing plan is that it forces you to take a good look at your current situation and develop new ways to move your business from “hidden secret” to “hot spot.”

Need to create or rethink your marketing strategy? Answering the questions below will put you on the right track.

TOPIC	QUESTION	YOUR RESPONSE
Goals	What are your company’s specific, measurable goals for this year?	Click here to enter text.
Product/Service	What product/service do you offer?	Click here to enter text.
Dream Customers	Who buys (or should buy) from you? How will your product/service improve the quality of life for your target audience?	Click here to enter text.
Competition	Who are your top three to five competitors and what makes them so great?	Click here to enter text.
Unique Selling Proposition (USP)	How does your business stack up to competitors? What makes YOUR company amazing and special?	Click here to enter text.
Price	How is your product/service priced? Is it comparable to competitors?	Click here to enter text.
Distribution	How and where will you sale your product/service? (Website, retail store, etc.)	Click here to enter text.
Marketing	How will you promote your product/service to your target audience?	Click here to enter text.
Budget	How much time/money do you have to market your product/service?	Click here to enter text.
Action Plan	How and when will you promote and sale your product/service?	Click here to enter text.