ABOUT BAAB
15 years of results. Now powered by AI.
Since 2011, BAAB has helped 1,000+ companies across 10 countries generate $3B+ in revenue. Today we bring that track record to AI consulting, AI filmmaking, AiPRO and AI training, all built on one belief: Culture Meets AI. Humans Lead.
What we do
AI Consulting
Cultural, human-first AI strategy that keeps your team's real work front and center.
AI Training and Keynotes
Hands-on AI literacy for organizations, schools and youth, plus keynotes on culturally smart AI.
AI Filmmaking
AKULT, our streaming channel of original AI-produced series and films, home of the drama series Vic's Lies.
AiPRO
Our flagship: the culturally smart AI sales and marketing platform that writes in your voice.
Our approach
Culture Meets AI. Humans Lead.
Generic AI tools miss cultural nuance and sound robotic, and that costs trust with the people you serve. BAAB builds and teaches culturally smart, responsible AI: nothing made up, nothing replaced, just your culture, your voice and your impact, made louder, clearer and easier to find.
The company
2011
Founded
$3B+
in client revenue generated
1,000+
companies served
10
countries
- ●Based in the Atlanta, Georgia area
- ●WBE and WOSB certified
- ●Goldman Sachs Black in Business ambassador
- ●2024 AI Innovator Award, Comcast RISE
- ●Forbes feature and Forbes Summit speaker
As featured in
Our Founder, Apryl Beverly
Founder and Cultural AI Consultant
Apryl Beverly built the AI that mainstream AI forgot. After two decades in conversion copywriting, she created PRO (Pitch. Respond. Offer.)®, the first culturally smart AI sales and marketing platform, and has helped clients generate more than $3 billion in results. She's a Forbes-featured AI leader and 2024 AI Innovator Award recipient. Her persuasive writing course is taught at 1,000+ accredited colleges and universities, and her AI drama series Vic's Lies has pulled more than 47 million views since launching in late May 2026.
Her AI work reaches beyond the platform. She was selected from more than 100,000 applicants for the Comcast RISE grant and partnered with Gordon State College to launch a residential youth AI literacy program. She was also selected to serve as an ambassador for the Goldman Sachs Black in Business entrepreneurship program, where she mentors thousands of women founders. She is a sought-after speaker on AI ethics, cultural intelligence and the future of women in the workforce, with recent stages including the Forbes Summit.
She earned a Bachelor of Arts in Journalism from The Ohio State University and a Master of Business Administration from the University of Phoenix. BAAB is a WOSB and WBE-certified company.