Blending Human Creativity with Culturally Smart AI-Powered Content to Deliver Meaningful and Measurable Results
Empowering Organizations and Leaders Through AI Education and Innovation
Bridging the AI Divide for Organizations and Leaders Globally
BAAB Writing and Marketing Services (BAAB) is a global AI education and consulting platform dedicated to democratizing access to artificial intelligence for those who need it most: youth preparing for tomorrow’s careers, underrepresented small businesses competing in today’s marketplace, and organizations building internal AI capacity.
Our services include AI literacy programs for schools, customized AI training for businesses and nonprofits, organizational workshops for chambers and economic development organizations, and PRO (our culturally smart AI sales and marketing platform). We specialize in ensuring AI adoption maintains cultural intelligence, authentic voice, and equitable access.
The AI revolution is creating unprecedented opportunities, but without intentional implementation, it threatens to widen existing gaps. Students lack structured AI education. Small businesses can’t afford enterprise-level marketing support. Organizations struggle to implement AI strategically without losing mission alignment or cultural relevance.
We help bridge these divides by providing accessible AI education and tools that build capacity rather than create dependency. We empower the next generation of innovators while helping businesses and organizations leverage AI to compete, grow, and serve their communities effectively.
Over 1,000 businesses have used our content and training to generate $3 billion in revenue. Students in our programs develop confidence as future tech leaders. Organizations we train build sustainable AI implementation capacity.
Through our services, clients gain access to award-winning AI consulting, proven educational curriculum, hands-on training programs, and PRO (the first culturally intelligent AI copywriting platform). This blend of education, strategy, and technology allows us to democratize AI access while maintaining the human insight, cultural nuance, and authentic voice that generic tools miss.
At BAAB, we are dedicated to ensuring the future of AI belongs to everyone, not just those with enterprise budgets or computer science degrees. Our clients save an average of 5+ hours weekly while increasing revenue by 30% and building the skills needed to sustain AI adoption long-term.
Our clients include school districts, youth organizations, nonprofits, chambers of commerce, business incubators, economic development organizations, small businesses, and corporations. All are focused on leveraging AI to better serve their communities and stakeholders.
Meet Apryl Beverly, President, AI Consultant + Founder
When I kicked off BAAB back in 2011, my ambitions were straightforward: support my family, spend time with my newborn son, and equip underrepresented entrepreneurs with the sales and marketing content they needed to flourish.
I started by teaching business plan writing at the local Urban League, guiding over 100 aspiring owners. That modest beginning blossomed into a nationwide mission: democratizing access to the tools and knowledge needed for business success.
As AI emerged as the next frontier of opportunity (and potential inequality), I knew BAAB’s mission had to evolve. The same communities I started serving in 2011 were at risk of being left behind again, this time by AI’s rapid advancement.
Today, BAAB Writing and Marketing Services delivers three core solutions to bridge the AI divide:
AI Education for Youth
Hands-on programs that transform students from technology consumers into confident creators. We prepare them to lead in an AI-powered economy, not just adapt to it.
AI Strategy for Small Businesses
Customized consulting, training, and tools (including PRO, our culturally smart AI platform) that help underrepresented entrepreneurs compete with larger brands without losing authentic voice or cultural connection.
AI Training for Organizations
Workshops and consulting for schools, nonprofits, chambers, and corporations that build internal capacity to leverage AI strategically while maintaining mission alignment and cultural intelligence.
PRO isn’t just software. It’s a groundbreaking platform that combines AI efficiency with human copywriting expertise and cultural intelligence. Unlike generic tools that require prompt engineering and produce robotic outputs, PRO delivers professional marketing content that maintains authentic voice and connects with diverse audiences.
Since those early days at the Urban League, BAAB has empowered over 1,000 businesses serving diverse markets to generate $3 billion through culturally smart content strategies. Now, we’re expanding that impact through AI education and training that ensures the next generation (and current entrepreneurs) aren’t left behind.
My motivation comes from a deep belief that access to innovation shouldn’t be determined by zip code, budget, or background. I’ve been recognized with the 2024 AI Innovator Award, 2022 Women in Business Game Changer Award, Comcast RISE Grant, and Goldman Sachs Black in Business Grant for this work.
I’ve delivered keynote presentations at FutureLAND (Cleveland), Traffic Sales & Profit (Atlanta), and the World’s First AI Conference (Austin). I’ve trained marketing teams at professional services firms and facilitated workshops for Urban League chapters across Ohio. My proprietary copywriting curriculum is licensed to over 1,000 accredited colleges and universities nationwide.
Everything I do links back to service and a deep-rooted desire to see others win. It’s not just about leveling the playing field. It’s about ensuring everyone has access to the tools, training, and support needed to compete in an AI-powered future.
Because when one of us wins, we all win.
As a graduate of The Ohio State University (Journalism, B.A.) and University of Phoenix (Marketing, MBA), and a former participant in OSU’s Young Scholars Program, I understand firsthand how early exposure to rigorous learning opportunities transforms lives. That experience drives everything we do at BAAB.
Alongside our team of experienced educators, copywriters, and AI specialists, we deliver excellence at every engagement.
When you partner with BAAB, you can expect customized solutions that meet you where you are, practical implementation support that builds real capacity, and a commitment to ensuring AI serves your mission, not the other way around.