ABOUT BAAB
15 years of results. Now powered by AI.
Since 2011, BAAB has helped 1,000+ companies across 10 countries generate $3B+ in revenue. Today we bring that track record to AI consulting, AI filmmaking, AiPRO and AI training, all built on one belief: Culture Meets AI. Humans Lead.
What we do
AI Consulting
Cultural, human-first AI strategy that keeps your team's real work front and center.
AI Training and Keynotes
Hands-on AI literacy for organizations, schools and youth, plus keynotes on culturally smart AI.
AI Filmmaking
AKULT, our streaming channel of original AI-produced series and films, home of the drama series Vic's Lies.
AiPRO
Our flagship: the culturally smart AI sales and marketing platform that writes in your voice.
Our approach
Culture Meets AI. Humans Lead.
Generic AI tools miss cultural nuance and sound robotic, and that costs trust with the people you serve. BAAB builds and teaches culturally smart, responsible AI: nothing made up, nothing replaced, just your culture, your voice and your impact, made louder, clearer and easier to find.
The company
2011
Founded
$3B+
in client revenue generated
1,000+
companies served
10
countries
- ●Based in the Atlanta, Georgia area
- ●WBE and WOSB certified
- ●Goldman Sachs Black in Business ambassador
- ●2024 AI Innovator Award, Comcast RISE
- ●Forbes feature and Forbes Summit speaker
As featured in
Our Founder, Apryl Beverly
Founder and Cultural AI Consultant
Apryl Beverly started as a writer. A journalism degree, then an MBA, then a decade of writing and corporate leadership.
She launched BAAB on Sept. 30, 2011. For years, her sales writing agency, Word Stylistz, helped businesses sell with words that sounded like them.
In August 2025 she closed Word Stylistz to take BAAB all in on AI. Today the company does AI consulting, AI filmmaking, AiPRO and AI training, with the same mission: help people sound like themselves and reach the people they serve.
A sought-after keynote speaker, she brings culturally smart AI to stages, boardrooms and classrooms.
Apryl speaks on culturally smart AI.
Book Apryl