Integrating Culturally Smart Content Creation with AI Technology to Create

Meaningful +

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Inclusive Marketing Increases Brand Loyalty and Drives Growth

In today’s global marketplace, diversity is the name of the game. To stay relevant and profitable, your marketing must cater to the wants and needs of various customer groups.

Check this out: Nearly 40% of the U.S. population is made up of multicultural consumers. Plus, 59% of folks are more loyal to brands that champion diversity and inclusion in online advertising.

And get this, 71% of audiences in the US, UK, and Brazil are craving more diversity in advertising. They want representation that mirrors their race, gender, sexual orientation, and more.

By the way, I’m Apryl Beverly, President of BAAB Writing and Marketing Services and Founder of the world’s first culturally smart AI copywriting software.

Our core offerings include website copy, email campaigns, social media content, copywriting training, and our latest flagship product – PRO, which stands for Pitch. Respond. Offer. PRO isn’t just any software. It’s a groundbreaking AI tool that generates authentic, persuasive content tailored for diverse audiences. PRO is designed to deeply understand and respect cultural nuances, making it the first of its kind in the content creation industry.

With 20+ years of experience, I know without a doubt  diverse representation in marketing and technology isn’t just a nice-to-have. It’s a must-have. Businesses that prioritize different consumer groups and communities reap the benefits, including increased revenue and audience loyalty. And that’s where we step in with our culturally smart content creation and AI consulting services.

We help clients appeal to diverse, multicultural audiences by blending the expertise of human copywriters with the power of culturally smart AI technology. The result? More client and customer loyalty, more market share, more revenue, and more profits.

Apryl is a vivacious and dedicated woman and an exceptional speaker!

“Apryl gave a tremendous presentation to our female employee resource group, HylandWIN this fall on writing like a B.O.S.S. Her enthusiastic presentation kept our audience engaged and gave key takeaway points to implement into one’s life. I truly believe Apryl will shine in bringing a fun twist of professional development into your organization and/or marketing content. She has my highest recommendation and respect.”

– Courtney (Byham) Conn, Human Resources Program Manager, Hyland

Our Services

Inclusive Marketing Consulting

Leaving No Voice Unheard

Inclusive marketing consulting is more than just sprinkling diverse images or trending hashtags into your content. It’s about creating culturally smart sales and marketing content that truly resonates with your audience. It’s about making sure they feel seen, heard, valued, and acknowledged. 

Sales + Marketing Training

Blending Creative Marketing Tactics with the Power of AI

With a rich history of empowering diverse voices, our expertise in sales + marketing training features intentional, future-proof strategies that ensure messaging reflects the real world and real people. We teach brands how to showcase their companies in a positive light by choosing words and visuals that avoid and challenge stereotypes.  We also are trained AI prompt engineers who teach marketing teams how to merge the power of AI innovations with creative marketing tactics.

Copywriting + Proposal Management

Boosting Conversion Rates + Securing Lucrative Contracts

With decades of experience crafting persuasive copy that resonates with diverse, multicultural audiences, and a meticulous approach to developing winning RFP responses and pitch proposals, we bring a unique flair to bet-the-company projects.

Government Contracting

Delivering a Fresh Marketing Perspective

Our unique blend of expertise encompassing inclusive marketing, technical writing, proposal management, consulting, and persuasive copywriting ensures a comprehensive and seamless approach to meeting your government contract needs.

Brands We've Worked With

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