Integrating Inclusive Marketing Consulting, Copywriting and AI Content to Create
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Inclusive Marketing Increases Brand Loyalty and Drives Growth
Today’s global marketplace is increasingly diverse. Adjusting your marketing to address the wants and needs of various customer groups is a must if you want to stay relevant and profitable.
Consider these compelling statistics: Nearly 40% of the U.S. population comprises multicultural consumers. Additionally, 59% of individuals express greater loyalty to brands that advocate for diversity and inclusion in online advertising. Moreover, 71% of audiences in the US, UK, and Brazil express a desire for more diversity in advertising, with consumers expecting representation that reflects their race, gender, sexual orientation, and more.
Diverse representation in marketing efforts brings advantages to both consumers and companies. Business prioritizing different consumer groups and communities yields many positive outcomes, including increased revenue and audience loyalty. And that’s where our inclusive marketing consulting services come into play.
Backed by the expertise of our president and lead marketing consultant, Apryl Beverly, we deliver over 20 years of experience weaving inclusivity and diversity into marketing strategies and helping clients appeal to larger audiences. The results? More client and customer loyalty, more market share, more revenue and more profits.
Apryl is a vivacious and dedicated woman and an exceptional speaker!
“Apryl gave a tremendous presentation to our female employee resource group, HylandWIN this fall on writing like a B.O.S.S. Her enthusiastic presentation kept our audience engaged and gave key takeaway points to implement into one’s life. I truly believe Apryl will shine in bringing a fun twist of professional development into your organization and/or marketing content. She has my highest recommendation and respect.”
– Courtney (Byham) Conn, Human Resources Program Manager, Hyland
Inclusive Marketing Consulting
Leaving No Voice Unheard
Inclusive marketing consulting goes beyond adding diverse images or using popular hashtags at a given moment. It’s about fostering a genuine connection with your audience, ensuring they feel seen, heard, valued and acknowledged.
Sales + Marketing Training
Blending Creative Marketing Tactics with the Power of AI
With a rich history of empowering diverse voices, our expertise in sales + marketing training features intentional, future-proof strategies that ensure messaging reflects the real world and real people. We teach brands how to showcase their companies in a positive light by choosing words and visuals that avoid and challenge stereotypes. We also are trained AI prompt engineers who teach marketing teams how to merge the power of AI innovations with creative marketing tactics.
Copywriting + Proposal Management
Boosting Conversion Rates + Securing Lucrative Contracts
With decades of experience crafting persuasive copy that resonates with diverse audiences, and a meticulous approach to developing winning RFP responses and pitch proposals, we bring a unique flair to bet-the-company projects.
Delivering a Fresh Marketing Perspective
Our unique blend of expertise encompassing inclusive marketing, technical writing, proposal management, consulting, and persuasive copywriting ensures a comprehensive and seamless approach to meeting your government contract needs.