Blending Marketing Experience with Excellence to Achieve Remarkable Results for Clients
With over two decades of invaluable experience, our founder and president, Apryl Beverly, is a seasoned professional in sales and marketing. She holds a bachelor’s degree in Journalism from The Ohio State University and an MBA in Marketing.
Before launching her business in 2011, Apryl held instructional design and training roles at Allstate Insurance Company and Alltel. She also worked as a marketing executive for two top-producing corporate law firms and two highly-ranked technology companies based in Northeast Ohio.
Embracing industry innovation, she further advanced her expertise by earning an AI Prompt Engineering certification from Vanderbilt University. This immersive program exposed her to the transformative potential of artificial intelligence, equipping Apryl with the skills to leverage and train on advanced AI-driven solutions to enhance efficiency, optimize marketing processes and drive sustainable growth.
Founded in 2011, BAAB Writing and Marketing Services provides boutique firms to Fortune 500 brands access to expert marketing and communications insights tailored to your unique needs and business goals. Our services help amplify your brand’s reach, ensure relatability with diverse audiences and drive business growth.