Driving Results with DIY Sales + Marketing Resources 

Marketing Resources That Move the Needle

From designing persuasive marketing strategies to engaging clients, stakeholders, and team members, the power of expertly crafted copy is immense for any business. The savviest marketers and sales professionals understand the importance of sophisticated copywriting methods to communicate in a way that forges true connections, inspires action, and leads to tangible success.

At BAAB, we not only provide done-for-you copywriting services but also offer DIY educational resources, from a top-rated copywriting book to a certification course licensed by over 1,000 accredited universities globally. These equip your team to master the art of storytelling, create impactful content, and produce persuasive promotional, marketing and sales messaging.

We also have our groundbreaking flagship product – PRO (Pitch. Respond. Offer). This first-ever, culturally smart AI software is revolutionizing the copywriting process. PRO transcends just writing copy – it understands your target audiences, their cultural nuances and how to communicate in a way that resonates with diverse, multicultural audiences.

Think of PRO as a professional, AI-powered copywriter available 24/7 to craft authentic, compelling content that connects with your audiences and inspires action.

First-Ever Culturally Smart AI Copywriting Software

PRO PItch. Respond. Offer.

Recognizing the market’s need for a platform that respects and celebrates diverse voices, PRO, a culturally smart AI software, was created. This innovative tool crafts social media posts, ads, sales pages, website copy, and other sales and marketing content in seconds, ensuring everyone, regardless of their background, feels seen, heard, and valued.

Leveraging AI technology, PRO crafts culturally smart content that speaks to diverse audiences, ensuring no voice is left unheard. This commitment to inclusivity is our way of bridging the gap faced by minority businesses in accessing high-quality content creation. By making this service accessible and affordable, PRO empowers diverse brands to thrive and make their mark in their respective industries.

With Apryl’s book, I’m walking away a better writer.

“Apryl has blessed the world with a SUPERB book! The intro even delivered a valuable lesson on the power of words. Inside the book, she walks you through the rhyme and reason with examples and homework! You can’t get better than that. I’m walking away a better writer.”

Rolonda Hernandez, Real Estate Investment Strategist

Shots Fired! How To Write Copy That Pierces Hearts (And Opens Wallets)

This book, which hit Amazon’s bestseller’s list, is an indispensable resource for marketing professionals, copywriting beginners, and entrepreneurs. It’s packed with practical advice and essential tools to craft compelling sales copy.

In this top-rated copywriting book, you’ll learn the art of persuasive sales copy. “Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets)” will guide you through the process of uncovering the BIG idea and crafting an irresistible offer that compels your audience to take action.

You’ll discover the secret to capturing a prospect’s attention and compelling them to make a purchase. You’ll also learn how to transform features into benefits that leave your prospects eager for your offer. Get a glimpse into million-dollar copy samples that have generated significant revenue. 

Copywriting Certification Course

Persuasive Copywriting

If you’ve ever been captivated by a TV commercial or felt compelled to visit an online store after reading a promotional email, you understand the immense influence of impactful words. In today’s competitive marketplace, where businesses aim to stand out, the significance of persuasive copywriting cannot be underestimated.

No matter the size of your company, persuasive copywriting is the key to engaging and retaining your audience amidst the ever-expanding sea of options. And that’s where our Persuasive Copywriting Certification Course comes in. It’s where corporate marketing and sales teams unlock a treasure trove of strategies, formulas, frameworks and templates to master this essential, revenue-generating skill.

AMAZING! I feel more apt to do my own copy as well as in any writing that I do for others.

“After finishing the certification course, I now have a more thorough understanding of the how when it comes to copywriting. The frameworks always eluded me before, but Apryl breaks it down and explains it further with a plethora of resources to ensure you can write and produce the copy that gets the attention it deserves. Having a deeper understanding of how copywriting works makes me feel like I know what I’m doing – intentionally – instead of just ‘winging it’. I highly recommend this course to anyone who wants to craft excellent copy and connect and resonate with an audience. The live instruction insights were GOLDEN!”

– Andi LaBrune, Mentor


Our President, Apryl Beverly, holds a Bachelor’s degree in Journalism and a Master’s degree in Business Administration with a focus on marketing. With over two decades of experience in marketing and proposal management, she’s worked with various organizations, helping them develop inclusive marketing strategies that resonate with diverse audiences. Some of her past projects have included launching successful inclusive marketing campaigns for global companies and guiding businesses in winning multimillion-dollar proposal bids.  Add something about the team.

We’ve supported numerous government-funded organizations in navigating the complexities of the government procurement process. Our strategy involves conducting a comprehensive analysis of your company’s strengths and areas for improvement, understanding the specific requirements of the bid, and crafting a persuasive proposal.

We’ll also work on positioning your brand effectively to demonstrate its alignment with government objectives, employing clear, concise, and compelling language that will resonate with government decision-makers.

We offer a variety of workshops aimed at enhancing communication skills within organizations. These range from effective business writing and public speaking to inclusive marketing and proposal management. Each workshop is interactive and designed to provide practical skills that participants can immediately apply in their roles. The benefits for your company would include increased team collaboration, improved customer interactions, and potentially a significant boost to your company’s bottom line.

Certainly. We provide a range of copywriting services that include writing and editing website content, blog posts, social media updates, email newsletters, and press releases. We create engaging, persuasive copy that not only attracts but also resonates with your target audience. For instance, we recently helped a travel company effectively convey its unique value proposition, resulting in a 30% increase in site traffic and a significant uptick in conversion rates.

We set clear, measurable goals at the outset of any consulting engagement. Depending on the specific project, this could mean metrics like increased engagement rates, successful contract bids, improved team communication metrics, and others. For example, with our proposal management clients, a key indicator of success is the rate of winning bids. For clients seeking communication training, I often use pre- and post-assessment surveys to gauge improvements in communication skills. Ultimately, we aim to deliver a significant return on your investment in my consulting services.

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