Amplifying Business Success with Copywriting + Proposal Management Coaching and Services

Boosting Conversion Rates + Securing Lucrative Contracts

Amidst daily fires and never-ending to-do lists, organizations often struggle to find the time and in-house resources needed to craft compelling marketing copy and handle the intricacies of developing and managing RFP responses and pitch proposals.


Apryl consulted us on a proposal that brought in tens of thousands of dollars in revenue!

“We hired Apryl to consult on a large, highly technical sales proposal and we won the contract, which brought in tens of thousands of dollars! She is at the top of her field and combines her creative insights with editing expertise to always ensure that we deliver the highest quality sales proposals. Apryl also keeps us organized from start to finish, which ensures all deadlines are met. I plan to hire her again!”

– Linda Richardson, VP, Versify Solutions

proposal management

Bringing a Unique Flair to Every Project

With decades of experience crafting persuasive copy that resonates with diverse audiences, we bring a unique flair to every project. Our in-depth knowledge of various industries enables us to tailor messages that captivate and drive tangible results. From captivating brochures and webpages to engaging emails and social media posts, our copywriting expertise elevates brands and boosts conversion rates.

We take a meticulous approach to proposal management, ensuring we notice and address every nuanced detail. We have a proven track record of successfully navigating complex RFPs and crafting winning proposals that stand out. With an acute understanding of the proposal process and a knack for collaborating with subject matter experts, we strategically position organizations to maximize opportunities and secure lucrative contracts.

What To Expect

We have already won several multimillion-dollar contracts as a result of her proposal expertise and copywriting skills.

“Apryl’s patience and perseverance were critical to submitting compliant proposals on time and looking sharp. We sincerely appreciate her guidance and professionalism throughout the process and look forward to working together on future pursuits.”

- CarolAnn Giovando, Senior Director Sales Support, Aclara Technologies


Our President, Apryl Beverly, holds a Bachelor’s degree in Journalism and a Master’s degree in Business Administration with a focus on marketing. With over two decades of experience in marketing and proposal management, she’s worked with various organizations, helping them develop inclusive marketing strategies that resonate with diverse audiences. Some of her past projects have included launching successful inclusive marketing campaigns for global companies and guiding businesses in winning multimillion-dollar proposal bids.  Add something about the team.

We’ve supported numerous government-funded organizations in navigating the complexities of the government procurement process. Our strategy involves conducting a comprehensive analysis of your company’s strengths and areas for improvement, understanding the specific requirements of the bid, and crafting a persuasive proposal.

We’ll also work on positioning your brand effectively to demonstrate its alignment with government objectives, employing clear, concise, and compelling language that will resonate with government decision-makers.

We offer a variety of workshops aimed at enhancing communication skills within organizations. These range from effective business writing and public speaking to inclusive marketing and proposal management. Each workshop is interactive and designed to provide practical skills that participants can immediately apply in their roles. The benefits for your company would include increased team collaboration, improved customer interactions, and potentially a significant boost to your company’s bottom line.

Certainly. We provide a range of copywriting services that include writing and editing website content, blog posts, social media updates, email newsletters, and press releases. We create engaging, persuasive copy that not only attracts but also resonates with your target audience. For instance, we recently helped a travel company effectively convey its unique value proposition, resulting in a 30% increase in site traffic and a significant uptick in conversion rates.

We set clear, measurable goals at the outset of any consulting engagement. Depending on the specific project, this could mean metrics like increased engagement rates, successful contract bids, improved team communication metrics, and others. For example, with our proposal management clients, a key indicator of success is the rate of winning bids. For clients seeking communication training, I often use pre- and post-assessment surveys to gauge improvements in communication skills. Ultimately, we aim to deliver a significant return on your investment in my consulting services.

Brands We've Worked With

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