Boosting Business Success through Copywriting and Proposal Management Consulting Services

Boosting Conversion Rates + Securing Lucrative Contracts

In the hustle and bustle of daily operations, it’s easy for organizations to find themselves overwhelmed with the demands of crafting persuasive marketing copy, managing RFP responses, and developing pitch proposals. That’s where we step in.

Our expertise lies in our ability to take these tasks off your plate, allowing you to focus on what you do best – running your business. We specialize in creating compelling, culturally smart copy that resonates with diverse audiences. Our words are not just pretty; they’re strategic, designed to hook your audience and compel them to take action.

But we don’t stop at copywriting. We also offer comprehensive proposal management services. From understanding the nuances of your RFP to crafting a response that highlights your unique strengths, we handle it all. We ensure your proposals are not just compliant, but compelling, increasing your chances of winning that coveted contract.

And it doesn’t end there. We also offer coaching services, equipping your team with the skills needed to manage future proposals and craft persuasive copy. We believe in not just doing the work, but empowering your team to do it too.

So, whether you need a hand with your next marketing campaign, an upcoming RFP, or simply want to upskill your team, we’ve got you covered.


Apryl consulted us on a proposal that brought in tens of thousands of dollars in revenue!

“We hired Apryl to consult on a large, highly technical sales proposal and we won the contract, which brought in tens of thousands of dollars! She is at the top of her field and combines her creative insights with editing expertise to always ensure that we deliver the highest quality sales proposals. Apryl also keeps us organized from start to finish, which ensures all deadlines are met. I plan to hire her again!”

– Linda Richardson, VP, Versify Solutions

proposal management

Bringing a Unique Flair to Every Project

Boasting years of experience in creating compelling copy that strikes a chord with diverse audiences, we add a distinctive touch to every project we undertake. Our deep understanding of various sectors allows us to customize messages that not only captivate but also deliver concrete outcomes. Whether it’s enthralling brochures, webpages, engaging emails, or social media posts, our copywriting prowess takes brands to the next level and enhances conversion rates.

When it comes to proposal management, we’re all about precision. We pay attention to every subtle detail, ensuring nothing slips through the cracks. Our track record speaks for itself – we’ve successfully navigated the labyrinth of complex RFPs and crafted proposals that make a mark.

With a keen grasp of the proposal process and a talent for teaming up with subject matter experts, we strategically position organizations to make the most of opportunities and land profitable contracts.

What To Expect

We have already won several multimillion-dollar contracts as a result of her proposal expertise and copywriting skills.

“Apryl’s patience and perseverance were critical to submitting compliant proposals on time and looking sharp. We sincerely appreciate her guidance and professionalism throughout the process and look forward to working together on future pursuits.”

- CarolAnn Giovando, Senior Director Sales Support, Aclara Technologies


As the President, AI Consultant, Founder, and Lead Content Strategist, I hold a Bachelor’s degree in Journalism and a Master’s degree in Business Administration, with a special emphasis on marketing. My journey spans over 20 years in the marketing and proposal management arena, during which I’ve collaborated with a myriad of organizations. My role? To help them craft inclusive marketing strategies that hit home with diverse audiences.

My portfolio boasts of launching triumphant inclusive marketing campaigns for international corporations and steering businesses towards clinching multimillion-dollar proposal bids. But it’s not a one-person show.

I’m backed by a dynamic team of professionals, each bringing their unique skills and experiences to the table. Together, we’re committed to delivering top-notch services that exceed expectations.

We’ve supported numerous government-funded organizations in navigating the complexities of the government procurement process. Our strategy involves conducting a comprehensive analysis of your company’s strengths and areas for improvement, understanding the specific requirements of the bid, and crafting a persuasive proposal.

We’ll also work on positioning your brand effectively to demonstrate its alignment with government objectives, employing clear, concise, and compelling language that will resonate with government decision-makers.

We offer a variety of workshops aimed at enhancing communication skills within organizations. These range from effective business writing and public speaking to inclusive marketing and proposal management. Each workshop is interactive and designed to provide practical skills that participants can immediately apply in their roles. The benefits for your company would include increased team collaboration, improved customer interactions, and potentially a significant boost to your company’s bottom line.

Certainly. We provide a range of copywriting services that include writing and editing website content, blog posts, social media updates, email newsletters, and press releases. We create engaging, persuasive copy that not only attracts but also resonates with your target audience. For instance, we recently helped a travel company effectively convey its unique value proposition, resulting in a 30% increase in site traffic and a significant uptick in conversion rates.

We set clear, measurable goals at the outset of any consulting engagement. Depending on the specific project, this could mean metrics like increased engagement rates, successful contract bids, improved team communication metrics, and others. For example, with our proposal management clients, a key indicator of success is the rate of winning bids. For clients seeking communication training, I often use pre- and post-assessment surveys to gauge improvements in communication skills. Ultimately, we aim to deliver a significant return on your investment in my consulting services.

Brands We've Worked With

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